It is impossible to think of someone who has yet to shop online, and yet there are still many millions of consumers hesitant to begin using even the very best ecommerce website. Reading the headlines might provide an explanation for their desire to stay out of the world of online shopping – from the high rates of identity theft to the many instances of fraud or less reputable advertising, there are just a lot of risks associated with online shopping.
Obviously, as the owner of an ecommerce website you need to try to provide anyone hesitant to use the Internet or a mobile device with a lot of good reasons to give it a try. The best way to do this is to utilize the features available to you, and to make a website that is consumer-centric rather than something designed for your convenience.
Of course, you don’t actually need a lot of convenience if you are a multichannel seller. Sure, it might seem that you will have to direct a ton of time to inputting data about products and making things available at the major sites, but with a multichannel management system, it is all about convenience for you. And when things are simpler for you, your clients get the benefit of your attention and creativity.
What are multichannel management providers for? These are the ecommerce website owner’s best friend because they streamline the activity from a diversity of channels or sites and even make things simpler for those who are shopping online. Often called “all in one” solutions, they may provide any website owner with a one-stop set of solutions that also enable them to establish a much wider presence.
Increasing Your Reach and Providing Quality Every Step of the Way
Let’s consider how you might best boost your options for ecommerce success with your multichannel management system helping you along:
Design a site for multiple devices – While this is fairly common advice in this age of mobile and tablet shopping, it isn’t just to tap into the overall market. When you design an ecommerce website for multiple displays and applications, you are forced to keep the design simple and easy to use, and this is one of the biggest keys to success.
Yes, that call to action that sends someone to a landing page has to grab attention, but none of your actual site pages should be flashy and complicated. Fortunately, many of the multichannel sites provide you with templates and simple styles that guarantee your shoppers won’t feel overwhelmed or confused.
Be sure you are responsive – There is nothing that will confirm a first-time online shopper’s worst fears than to make a purchase and then hear…nothing. As the owner of an ecommerce website you need to be sure that shoppers get confirmation and reassurance at all of the major points along the way. When they put something in the cart, it has to be obvious and it has to be noted. You can choose to acknowledge something in the cart by suggesting similar items or items often bought alongside those in the cart, or you can simply cue your website to acknowledge the item in the cart.
This same level of recognition should continue beyond the checkout process and continue until the merchandise is in their hands. A good ecommerce website host will have opportunities for creating simple and yet comprehensive sites, as well as providing you with the means of communicating with shoppers throughout their visit. This will convert the most nervous shoppers into confirmed customers, and they will remain loyal when they enjoy such quality experiences.
Summary
Many shoppers have yet to leave the brick and mortar world. You can help them overcome their fears by providing a simple and easy to use ecommerce website. It should be responsive and user-centric, and this is sure to create repeat business.