One of the most valuable benefits of content marketing for e-commerce companies is search engine optimization. Certainly every e-commerce website wants to rank at the top of search results. However, I see very few business owners in the digital industry actually using specific key performance indicators that help understand what content marketing efforts are actually working or not. SEO is the best way attract an increasing rate of traffic and make sales.
Creating and publishing original content, such as a blog, with the use of keywords organically allows search engines to index your site and increase your keyword search ranking. Do some research to see what keywords people usually search for when they are looking for your product, and spread them through out blogs or articles you may write. Be sure not to overuse the word by using only one or two occurrences of each keyword.
Make things visual. Creating original videos is a powerful and easy way to attract people into your content. You can create simple videos including FAQs, how-to’s, product overviews, or even a showcase of images played over a voiceover. In addition to photos and videos, infographics, charts, and graphs can aid in describing your company’s progress and to show yearly results. Don’t forget to use your visual content on your social media posts as well.
Content marketing also involves understanding how important customer engagement is for success. Promote engagement by encouraging customers to leave feedback on your social media platforms or through your site. When they do, it is always good to make it a two-way dialogue by responding promptly. If the customer sends positive feedback, thank them in response letting them know they are appreciated. Always be sure to answer any questions or concerns thoroughly, also leaving them with ways they can find out more. Evaluate negative comments, respond tactfully, and use the feedback to improve your products so that the issue may not arise again.
Content marketing is extremely cost-effective. Focusing on content creation can decrease the marketing budget of an e-commerce company while improving marketing efforts. By creating insightful and unique content and by publishing it through the right channels, you can lead your company into being a trusted site with expert status. Using effective web content marketing can also boost your ad campaigns. With the help of detailed descriptions, blogs, images, videos, etc., you can add substance to your site and lead the search for your industry.