You have spent a lot of money on a shiny new website with all the bells and whistles. Your SEO is beginning to work and you are attracting a significant number of visitors to your site. But if those visitors don’t convert to customers, you have wasted your money. Keeping visitors from bouncing and increasing your click-through rates is the goal. Below are easy ways to increase your conversion rate.
- Landing Page for each product/service: A landing page or a page on your website where a visitor is sent after a keyword search in a search engine or after clicking on an advertisement is an important part of a marketing or sales campaign. Every product or service you offer should have a landing page so if a potential customer searches for a specific product or service they are directed to a page that provides them with the information for which they are looking. Landing pages are a great way of providing details about your product, service or a special offer, helping visitors make the decision whether or not to purchase. But if a visitor cannot find the information they need within a few seconds, they will leave your site and your competitor will get the sale. Make your landing pages clean and clutter free. An overwhelmed visitor is a lost sale.
- Clear call to action: Once a visitor is on your landing page you want to make it very clear what it is you want them to do and very easy for them to do it. The goal should be to convert in as few clicks as possible. Include clear, large, and easy to find buttons. If you are selling a product or offering a download, make the “buy” or “download” buttons inviting and easy to find. Put all the information they need to make a decision on the purchase in clear view. Maybe the link they clicked to get to your website has taken them to a landing page that is offering a free trial, make it crystal clear where and how to sign up for the trial with a call to action button. If you are looking to generate leads by having visitors sign up for a newsletter or email list, make the form short and simple with an easy to find submit button. If you are selling a service and the action you are seeking from your site visitor is a phone call, put your phone number in the upper right-hand corner of your site in a large, easy to read font. Bring attention to your phone number with “Call Us” next to it. Be sure it is prominently displayed on every page of your website so visitors don’t have to search for it.
- Testimonials: Word of mouth is still one of the best sales tools. Include reviews and testimonials of your service or products. Solicit satisfied customers for a brief review of your product. Most customers who love what you offer will be more than willing to tell someone else about it. Using photos and even videos are great ways to make the review more credible. Most consumers will look at the reviews or testimonials before they buy. How many times have you read an Amazon product review before purchasing a product? Or how often has a good review clinched the sale for you?
- Give a Free Trial or Promotion: Most visitors to your site will not buy the first time they find you. It can take some coaxing to close the deal. This is more common if you are offering a service that comes with a monthly fee or a commitment. Consider offering a free trial of your service to get the customer hooked. Once they see how they can’t live without it, conversion is certain. If you are selling products, a first-time buyer discount or a time-sensitive offer works well to complete the sale. If you have a blog or newsletter, offer a free subscription to capture a potential customer’s email address. Email marketing is still one of the most powerful sales tools there is. Building a customer list to whom you can send special offers, sales and free content is a great way to stay in front of customers so your name is always on their mind.
Use great sales inventory management tools: The key to great first-time conversion, high satisfaction, and repeat business is excellent customer service; stay organized and simplify your order management process to attain positive feedback. Quickly have all your online store orders, marketplace transactions, and product inventory management in a central system.
Appath is the best total solution to easily administer all your multi-channel orders and manage inventory. No longer will you need to use multiple platforms for each of your business processes.
Our cloud system allows you to get started today, without any downloads or installations. Control every shopping cart and marketplace order from your phone, tablet, or computer web browser.
We are integrated seamlessly with major marketplaces, shopping carts, and online storefronts; including eBay, Amazon, Sears, Newegg, Shopify, Bigcommerce, and Magento. Our superior engineering team is constantly working to add new integrations.
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