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Your logo IS your company. In order for it to be successful, it needs to be a visual representation of everything your company stands for. Most companies know this, and yet many still cut strings with their logo design to save on costs. You have to remember that this is essentially your opening line and although we like to think differently…many people will judge a book by its cover. You only have one shot at a first impression and your logo is a crucial factor in your customers’ perception of your business. A great logo will build customer loyalty, establish brand identity and create a polished professional look for your business.
Step 1: Choose a logo type
There are a few types of logos you can choose from, but the Iconic Logotype is the Appath recommendation for a start up business. This type of logo is perfect for a small business still building their brand with limited funds, as it allows you to combine a trademark brand symbol with a wordmark. When properly designed, this logotype can communicate what the company does whilst also reflecting the personality of the brand.
Step 2: Create a design
Once you’ve decided on a logotype, the next step is to articulate the message you want to convey; try jotting this down in one sentence to focus your efforts, and ensure to stay true to this message when creating your logo. When you’ve drawn up a few rough drafts, it’s time to contact a designer. Many companies will be hesitant to hire a designer due to the costs involved, but as we’ve now learned how important your logo is – you’ll see that such an investment is more than necessary. That said – the investment doesn’t have to be as costly as you think. Most design firms will charge over 5k for a logo design – right up to 20k depending on the firm. However, there are many freelance designers who do just as good a job, for a lot less. The key is to shop around, find someone who is familiar with your field and your competition and then come to an agreement on price. On freelance directory such as Elance, you’ll find experienced freelancers with listed references and examples of their work for your perusal. The decent designers will charge from $300 to $1000 depending on your requirements, anyone charging under $200 should set off alarm bells as you’re then looking at potential copyright issues etc., if they cut corners.