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It looks like the record breaking didn’t end with the weekend, as comScore figures have revealed that Cyber Monday sales went over the $2 billion mark for the first time. With a 17% increase on 2013, Cyber Monday has set two new records; not only is it the only Cyber Monday to surpass the $2 billion mark, it’s also the biggest spending day in ecommerce history.
comScore Chairman emeritus, Gian Fulgoni, silenced critics upon release of the figures, saying ‘any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season.’
The news is even more impressive upon the findings that many ecommerce sites were markedly slower than in 2013, leaving many shoppers frustrated in their bid to make a purchase. Web Performance Monitoring Company, Catchpoint Systems compared performance to the same time-frame in 2013 with notable results. The study showed that desktop pages were 20% slower over the weekend and mobile pages were a massive 57% slower. Apple and H&M were leading the pack in terms of speed, with Bestbuy tailing behind following two crashes on Friday.
Hopefully these results will encourage ecommerce retailers to better prepare their sites for the surge in traffic this time next year, and go on to break even more records!