The rapid growth in ecommerce predicted for 2015 has prompted DHL Global to rebrand as DHL ecommerce in the Americas. This is part of a 5 year growth strategy launched by parent company Deutsche Post DHL earlier this year to take full advantage of the expansion in the marketplace. When launching Strategy 2020:Focus.Connect.Grow, Frank Appel – the Deutsche Post Chief Executive, said ‘Our aspiration is to be the leading force in the logistics industry by 2020 and the company that defines logistics’. Under the new branding, the company will provide customers with a range of new solutions by enhancing its services along the entire logistics chain in order to fulfil growing requirements.
Retailers moving from bricks and mortar to the ecommerce space often find themselves faced with many challenges and DHL ecommerce is aiming to support them in this transition. According to Lee Spratt, CEO of DHL ecommerce Americas, ‘DHL ecommerce will provide customers with the services they need to meet these challenges in the supply chain, as well as in additional value-added services such as targeted marketing, shared-use fulfillment facilities, day-definite delivery and handling international returns. And we will do this as we continue to provide the full range of the high quality B2C shipping services for which DHL Global Mail is known.’
With consumer expectations growing, alongside rapidly changing needs for new technology, shipping services and supply chain management; there is no doubt that this new direction from DHL will be given a warm welcome from ecommerce merchants worldwide.