Your business’s social media sites are highly important when it comes to keeping in contact with customers and marketing. Most companies today know this. However, they may not realize just how important they are when it comes to driving sales. When used properly, it really is possible to make Facebook, Twitter, and more really do double duty when it comes to sales. Social media is well worth the time and effort it takes. Of course, it is important for users to know exactly how to use these systems to their advantage without turning away fans and followers.
Using Facebook to Make Sales
Facebook is easily the most popular of the social media sites in the world today, and most people have an account. In fact, worldwide, the network has more than a billion users. More than half of the population in the United States has an account. It would be foolish for any business to ignore Facebook and the potential it offers.
Ads on Facebook
It is possible to use the network to drive sales in a number of different ways. First, you might want to consider Facebook advertising, which a number of other companies have been using with success. It is possible to pay for ads through the site, and it is possible to create posts that are able to offer quality content and serve as actual advertisements. Perfecting these types of posts, without them being overt spam, can be quite effective.
Another great way to drive sales from Facebook is to offer giveaways. Everyone loves the idea of getting something for nothing, and when you offer a great giveaway, it can drive people to your site and actually increase the number of sales that you get. It helps to provide a giveaway related to your business, perhaps even a product you sell. This is a better option than giving away a popular item that has nothing to do with your type of business.
Another one of the ways that you can help your sales through Facebook is simply by adding regular posts, and keeping people updated with what the company is doing and what you are offering. Simple and regular updates of worthy content and actually engaging with customers can be a great way to build a community of followers that want to buy from you.
Take to Twitter
Though Facebook might have more visitors, people really do love Twitter. Your company needs a Twitter account, and as with Facebook, it pays to be active on the account. It is possible to connect with a wide range of potential customers through the site. It currently has hundreds of millions of users, some of whom might want to become your customers. By sharing the right type of information, and by presenting it properly, it’s possible to connect with people all around the world.
Hashtags are extremely important for communicating on Twitter. It’s a way that people can denote the content of the post. People who are searching for subjects on the site actually use the hashtags to search for posts and topics. Twitter is a very fast-paced site, and it may take a bit more care and attention than Facebook, at least in the beginning. They also happen to be a great way to drive more engagement with your Twitter account.
Ads on Twitter
It is also possible to run ads on Twitter as a means to get more followers and to highlight sponsored Tweets. Running an ad campaign through the site will provide your company with some valuable analytical data you can use as marketing research for your ecommerce site as well.