Rakuten has become the largest eCommerce website in Japan and one of the largest in the entire world for good reason. Among other things, its inventory is practically unrivaled. You can find everything there from bikinis to winter coats and from books to computers. Like Amazon, however, Rakuten has also achieved a great deal of success thanks to the fact that it allows users to sell their own items as well. If this is something you’re interested in or have already tried, here are some simple tips for improving your numbers.
First, in order to sell more, you’ll need to scale up your operation. Just like a brick-and-mortar store adds on space and staff when they start offering more goods, you need to implement the same strategy if you’d like to sell greater amounts. This will take the use of order management software. What order management software does is allow you to focus on the components of your operation that actually require a human touch. Order management software allows you to automate just about everything else.
Of course, if you don’t yet have more products in your inventory, that’s something you’ll need to address too. Even the most niche of markets has more items for you to provide your customers. If you’re worried about overhead, either conduct the research to limit risks or find a drop shipping option.
Next, take a look at your storefront. Much like eBay, Rakuten allows you to customize its layout. Don’t make the mistake of under utilizing the advantage. A custom layout allows you to win over more customers by appearing more professional and speaking to your unique market.
Now you need improved copy. Here’s another area where too many Rakuten vendors are asleep at the wheel. This is especially true with hardware and equipment where they list the technical data and call it a day. Your copy needs to sell, because not everyone looking at your item is already convinced to buy. There’s no shame in admitting you’re not up to the task. Consider either reading up on how to write better or outsourcing the job to a freelancer who can.
This might seem like a lot to take in, but start slow and you’ll soon have an enviable Rakuten operation. Options like order management software will actually make life easier while writing better copy and changing your storefront are low-risk maneuvers that can provide real results.
Source:
http://appath.com/blog/the-need-and-the-features-of-a-good-order-management-software/