eBay has achieved success for a number of reasons, one of which is no doubt because of how user friendly it is. This is just as true for buyers as it is for sellers, which is why the latter can sometimes fool themselves into thinking it will be easy to turn a serious profit. Below you’ll find common mistakes sellers make that cost them dearly.
When you start seeing success on eBay, it can be tempting to scale up as soon as possible. However, like with many small businesses, this can be a mistake if you’re not ready. One way to ensure you are, though, is with eBay shipping management software. As you can probably guess, eBay shipping management software helps you ensure that orders become deliveries without issue. Few things are as important as your approval rating and without eBay shipping management, you run the risk of jeopardizing it because of late deliveries or other mistakes. eBay shipping management even allows you to track your packages once they’re out of your hands.
Another mistake successful eBay sellers make is forgetting about their competition. You may think you have the market cornered or simply believe there’s enough for everyone. The truth is that all it takes is a seller with the same amount of knowledge as you but more money or one who has found a revenue stream you missed and your company is done. Customers deserve the majority of your focus, but competitors should be a close second.
Many eBay sellers drop the ball when it comes to copy and pay for it. You see this all the time when people sell electronics, for example. They simply cut and paste the technical specifications from the manufacturer’s website and call it a day. That kind of description will never win against copy that is personable, well written and informative. Of course, you also need to use relevant keywords.
Don’t always expect customers to come to you. The Internet is full of free software you can use to find people who are talking about the products you sell. Go to them. Show them what you have to offer. Make the sale. Not only is this extra money you would have otherwise missed out on, but think of the review they’ll write you too.
Now that you know about these common mistakes, stay vigilant about avoiding them. Your competition probably isn’t, meaning they’re handing over quite the advantage.
Sources:
http://mashable.com/2011/04/15/ebay-marketing/
http://www.skipmcgrath.com/articles/successful-ebay-business.shtml