As a multichannel seller it is likely that you are aware of a little website known as eBay. However, a lot of people barely dip their toes into this ocean of sales opportunity before they head for higher ground. Why? Although it is a powerful and popular sales channel, It is not all that “user friendly” in terms of the time it takes to make a listing, add pictures, and activate the item. (Minalto, 2014)
Now, that is just what it takes to list a single item, and someone who is hoping to establish themselves as a multichannel seller will usually have a lot more than a few items to make available at places like Newegg, eBay, Amazon, and their own eCommerce website.
This creates a real challenge where inventory management, order tracking and processing, shipping, and customer feedback are all concerned. Of course, the answer to the dilemma is simple – eBay seller software. This is something often described as a third party solution, but you do not have to limit your choices to eBay seller software alone. Instead, you can find a fully integrated solution that works much better than the more focused eBay software options.
Find a Provider With an Integrated Solution
Multichannel sellers can do it all, and yet they don’t have to. When an integrated solution is selected, it allows them to tackle multiple tasks with a few single gestures and steps. Host an online sale across all channels? No problem. Automatically adjust prices to remain competitive? That’s easily done. Track orders and shipping to ensure timely processing? A good integrated solution that includes eBay seller software will provide such dependable features.
Of course, one of the most overlooked marketing tools in the world of online selling is customer feedback. More and more buyers will include a look at any available customer feedback or performance ratings even as they compare prices. When you are in the super-competitive world of eBay, the ratings you have are often a key to your ongoing success.
Fortunately, any solution integrated with eBay seller software will enable you to track sales immediately and keep a close eye on every single customer. Whether it is something as simple as purchases being flagged because they can be combined into a single and more affordable shipment or if there is some sort of problem with the order, the sooner you can know about it, the better the overall outcome.
What if you are not personally monitoring things like your eBay seller software? Still, that integrated solution can be a powerful tool for those who are handling the physical processes of shipping or order tracking. The use of something like eBay seller software will also cue the seller to request feedback, which is another key to success.
You can perform to an optimal level, but if you don’t ask for that little bit of positive information from the buyer, they may simply forget to give you the star, the praise, or even the complaint.
Multichannel sellers may want to start slowly in a marketplace as large as eBay, but with an integrated solution to their inventory, ordering, auction, shipping, and service needs, they can keep control on growth. As an example, you can use eBay software, but list only a few items until you are confident in your capabilities. You will be able to do so from your main management screen, and this makes it as easy as a few clicks to get started with eBay and multiple channel success.
Summary
Selling on eBay is a must for the online entrepreneur, but it can be very challenging and time consuming. Using eBay seller software as part of a fully integrated solution makes it far more convenient and efficient to access this marketplace, plus many other popular sales channels.
Source
Minalto, Andrew. My TOP 10 eBay Productivity Tools. AndrewMinalto. 2014. http://andrewminalto.com/top-10-ebay-tools/