So much goes into creating an effective ecommerce site that it’s easy to let seemingly smaller details fall by the wayside. But you let this happen at your own risk. One good example of this is your website’s shopping cart. While it’s essential to every transaction, it can seem to be less important than your SEO or graphics, among other things. But without an optimized ecommerce shopping cart, your site will never reach its potential. The following are ways to get the most from it.
All shopping carts need to provide your customers with an image of the item they’re purchasing. In fact, nowadays this is so standard you really never see it any other way. But you need to go above the standard with your shopping cart and make sure customers also have the ability to zoom in on the image and get a better look at the product they plan to purchase. Also, be sure that by zooming in, they’re not experiencing diminished picture quality.
Your ecommerce shopping cart should also provide customers with reviews of the product from past buyers. While your sales copy is still important and a great way to provide technical details, customers appreciate a straightforward description of how other buyers enjoyed the product they’re considering. If you’re worried about poor reviews hurting the chances of a sale, consider that buyers obviously have the Internet and can easily find reviews on their own.
Make it as easy as possible for your customers to find exactly what it is they’re looking for when they show up at your site. It takes nothing more than giving your customers some filter options and navigation tools. As long as they’re intuitive, your customers will have no issues. Too many ecommerce sites make things more difficult than they need to when it comes to this area.
Along the same lines, once they finally decide to make their purchase, your ecommerce shopping cart should present them with a single page to handle all the details. Don’t confuse or put off your customers with a convoluted checkout process.
Lastly, consider shopping cart software that can process discount codes. Everyone loves a bargain and it’s a great way of attracting business.
So if you have an ecommerce site, be sure to spend some time reviewing your shopping cart and how it could be affecting revenues. An ecommerce shopping cart may seem like a simple piece of the puzzle, but it’s an essential one.
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