Google is upping the stakes in its ecommerce war against the Amazon jungle of new features.
Following the release of Amazons ‘buy now’ button, Google is now working on its own instant buy button which will allow shoppers to search for products and purchase them with just one click. Oh and guess how those products will be delivered? Only with Googles free 2 day shipping via their Amazon-Prime replicate service, of course. Google CEO Eric Schmidt, has previously described Amazon as ‘Googles biggest search competitor’ and according to data from research firm Forrester, 39% of US consumers started their online search on Amazon in the last US quarter, compared to the 11% who used Google or another search engine. So its no surprise that the search giant is taking action.
Don’t get too excited though– we won’t be seeing a Google warehouse pop up anytime soon; the sales would still be fulfilled via third party sites. Also, Google has yet to confirm any of the plans, however the move does seem to make perfect sense and if we can see that, I’m sure Google already has it sussed (either that, or I should be working there).
It does leave me wondering about what other cards Google has up its sleeve though. Perhaps we’ll see a 2015 attack of the drones….?!
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