eCommerce Shopping Cart Experience
An ecommerce shopping cart is simply software that allows your online customers to select and save products for an eventual purchase. This software along with others automates the ordering process to an extent by managing the inventory and financials at the back and calculating prices and helping customers at the front end. These ecommerce shopping carts also save customer’s order history and create preferences to suggest products in future for purchase.
There are many options available to choose from for deciding on an eCommerce shopping cart software for your website. While it may seem like quite a simple process, there are many factors affecting this decision. These features can not only improve your customers’ shopping experience but also help you at the back end with management. Here is a checklist of features to choose from when deciding on which shopping cart software to select.
Product images: this is a standard feature of all shopping carts. However, what differentiates between a good and a better shopping cart are the extra features provided. Check if there is an option to resize images. A bigger picture attracts more attention and allows the customer to see details if he or she wishes to do so.
Product reviews: a small box below the product details featuring reviews of the product from your own customers and other popular reviewers is an excellent option to help your customers make an informed purchasing decision. While the customers can always go online and check for reviews, providing them with reviews there helps you gain brownie points. Moreover, these reviews also push those customers to buy the product who have not made up their mind to buy it in the first place.
Navigation and filter options: allowing layered navigation and providing the customers with a number of filters help them greatly in finding out exactly what they are looking for, based on their specific requirements. It can be beneficial to the customers to look for the more appropriate shopping details.
It is difficult to navigate around a website if there are a huge number of products, layered navigation systems and filter options are good ideas to ease the burden of looking for appropriate shop spots.
Single checkout page: once the customer is done making purchase decisions, he or she should not be bothered with long forms to fill for payments and checkout. It should be a one-page deal so that the customers can be done with a single click.
Discount code options: prompt the customer by giving an option to enter the discount code if he or she has one to use. Everyone loves discounts. Remind your customers with the discount packages to avail, that would encourage them to look out for more deals while going on at your eCommerce website.
These are only some of the features of an eCommerce shopping cart that help improve customer’s shopping experience. Make up your mind to satisfy your customers, being your primary objective and you will realize there are a lot more options to explore and enhance your customer’s shopping experience.