All eCommerce sites need pages for their products. This is a given. However, if you aren’t putting anymore thought into them than you would if 
they were display cases in real life, you’re missing out on all kinds of business. The Internet speaks a language called SEO (search engine optimization) and if you’re not covering your product pages in it, search engines will have nothing to do with them. Fortunately, the following tips will make sure your product pages are covered in bright, blinking lights as far as search engines are concerned and your traffic will prove it.
First, it should go without saying that you need your product name in the title of your copy. The same goes for the meta tag of your title. Obviously, you need to do this in your copy too, in the most natural way possible. Keywords are good, but also think about key phrases your customers use. “Lawnmower” might be a keyword, but “lawnmower with free delivery” may be the phrase that pulls in more customers.
The product name also needs to go off the page too. You need a number of good images on your product page. Make sure they have ALT tags that include the product’s name. Search engines can’t “see” the images, but they can read the ALT tags and report back.
Lastly, you want that product name in your URL too. Custom URLs are a great way of sneaking that keyword in where real eyes will take notice.
Now, here’s a tip your competitors probably don’t know about: create a page for different colors of the same product. If you’re selling scarves, you should have a product page for black ones, red ones, yellow ones, etc., even if everything else is the same. People search for these items by color all the time. Obviously, other products will have other versions of this example, so adapt it as necessary.
Here’s another great tactic: allow a space on the product page for users to leave feedback and then provide as much room as possible for the responses to continue. Not only do customers like reading feedback, but this is all unique copy in the eyes of search engines, meaning you’re getting better SEO every time a customer chimes in.
Product pages can seem straightforward enough, especially if you think really highly of your inventory. However, if you don’t want to leave anything to chance, implement the above tactics to ensure search engines escort shoppers right to your site.
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