by | Ecommerce Business Tips |
When running a business of any size, getting good creative work can be a challenging and frustrating process. So we’ve put together this handy info-graphic to help you out!
by | Ecommerce News & Trends |
The online world moves so fast that it’s become crucial to stay ahead of the pack, unless you want your business trailing behind. So to give you a head start this year, we’ve put together the top 5 trends we see emerging for 2015.
by | Ecommerce News & Trends |
It looks like the record breaking didn’t end with the weekend, as comScore figures have revealed that Cyber Monday sales went over the $2 billion mark for the first time. With a 17% increase on 2013, Cyber Monday has set two new records; not only is it the only Cyber Monday to surpass the $2 billion mark, it’s also the biggest spending day in ecommerce history.
comScore Chairman emeritus, Gian Fulgoni, silenced critics upon release of the figures, saying ‘any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season.’… Read the full article
by | Ecommerce News & Trends |
Only 2 in 5 US customers completed the online checkout process over the holiday weekend, according to stats from Analytics start up Formisimo. Despite the great online offers available, the numbers show that companies are losing frustrated customers due to a complicated checkout process. The UK and Europe also suffered high drop off rates with 70% of UK customers abandoning the shopping cart just before completion, and the worst culprit in Europe was France – which saw only 24% of shoppers making it through the checkout process.
CEO of Formisimo, Al Mackin, commented on the study and said that ‘after all the browsing and searching to find a great deal you’d be amazed at how many shoppers hate filling in their details in an online checkout – so much so that they go and buy from elsewhere.’… Read the full article
by | Ecommerce News & Trends |
It will come as no surprise that comScore findings show this year’s Thanksgiving and Black Friday Sales have surpassed last year’s figures. Thanksgiving Day Sales went over the 1billion mark for the first time with a 32% jump to 1.01 billion, and Black Friday swam past last year’s figure by 26%, when it hit 1.51billion. With the two days combined, the total spend this year was 2.51billion, which trumps the 1.96billion figure from 2013.
In light of this record breaking weekend, comScore is very optimistic about the outcome of today’s Cyber Monday sales, as well as the sales over the festive season. comScore chairman emeritus, Gian Flugoni, said that ‘Thanksgiving and Black Friday both saw exceptionally strong online growth rates as each day surpassed $1 billion in desktop spending,…The strength we saw in the early online buying rush likely reflects a few things, including overall health in consumer spending, responsiveness to the strong deals being offered online, and perhaps some shoppers opting to stay home on Thanksgiving rather than head out to the stores that opened their doors early’…. Read the full article
by | Ecommerce News & Trends |
The widely used ecommerce service, eCargo Holdings, has become the latest addition to the Australian Stock Exchange, after hitting the boards at 11am this morning (AEDST). The firm now has around 88.4 million CHESS Depository Interests (CDI’s) listed.
eCargo is an ecommerce enabler which provides an
integrated service covering logistics and operations, to Western companies who wish to trade in China. ECH identifies well known brands and merchants to partner with in each market in pursuit of the most profitable channel to market in the ever growing Chinese ecommerce sector…. Read the full article
by | Ecommerce Business Tips |
‘So many people spend their health gaining wealth,
and then have to spend their wealth to regain their health’ … Read the full article
by | Ecommerce News & Trends |
In the midst of the biggest eCommerce weekend of the year, Twitter has unveiled a new feature called ‘Twitter Offers’. This follows the launch of the ‘Buy Now’ button a few months ago, which enables merchants to sell directly on Twitter via a tweet. In a blog post yesterday, Twitter explained that it aims to test and explore ‘how advertisers connect with consumers on Twitter and convert them to loyal customers.’… Read the full article
by | Ecommerce News & Trends |
Xiaomi, also known as the ‘Apple of India’, has announced plans to launch its own ecommerce site in the country. The company is already in talks with multiple partners and the launch is scheduled for early 2015, pending approval. Xiaomi registered its first local unit in Bengaluru in October 2015, under the name ‘Indian Xiaomi Technology India Pvt. Ltd’ and is putting a real drive into the operations side of things with the team growing rapidly at a headcount of 40+.
Hugo Barra, vice president of Xiaomi Global, recently spoke about upcoming launch and said that ‘We are working step by step in building our own e-commerce platform in India. Setting up own e-commerce platform is a complex task…it requires custom clearance, warehousing, payment integration, last-mile connectivity. We are talking to a number of partners… we don’t have specific launch date yet but it will happen sometime in first half of the next year.’ Barra added that “India is already our second largest market after China and without doubt the fastest growing market, too.’ Xiaomi had originally entered the Indian ecommerce market with the well known ‘Flipkart’ service, in order to streamline the difficult logistics and payments process in the country – similar to the approach it has taken with the Philippines…. Read the full article
by | Ecommerce Marketing |
Your landing page is probably one of the most important elements of your site, and yet often the most overlooked. A well designed landing page will be the decider on whether a customer engages with your site of bounces off within seconds, so it’s important to get it right! Remember, this is your online shop window, it’s the first thing your customer will see and it needs to give a professional representation of your product/service. First impressions count.
It’s all very well to have a page that looks ‘pretty’, but if it’s not driving customer engagement then it’s as good as buying a cheap tie that looks great until it falls apart the next day. Your customers might be impressed for a few minutes, but if you don’t give them a reason to stay then they won’t; you need to give them direction in order to drive conversion, which is why ‘conversion centered design’ crucial…. Read the full article
