Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

eCommerce News and Updates

by | Ecommerce News & Trends |

This week in the world of eCommerce….

…Dublin Web Summit

The prestigious Web Summit event took place in Dublin, Ireland this week after months of anticipation from those lucky enough to secure a ticket. The Summit has been hugely successful for the past few years and is really putting Dublin on the map as the Silicon Valley of Europe. The event drew 22,000 people with over 500 key speakers such as John Collison, co-founder and president of payments processing start-up – Stripe, which is based in San Francisco. Eva Longoria was also a speaker, which generated so many tweets I’m pretty sure she almost broke Twitter…. Read the full article

How to Create your Company Logo in 2 Simple Steps

by | Ecommerce Business Tips |

How to create your logo

Your logo IS your company. In order for it to be successful, it needs to be a visual representation of everything your company stands for. Most companies know this, and yet many still cut strings with their logo design to save on costs. You have to remember that this is essentially your opening line and although we like to think differently…many people will judge a book by its cover. You only have one shot at a first impression and your logo is a crucial factor in your customers’ perception of your business. A great logo will build customer loyalty, establish brand identity and create a polished professional look for your business…. Read the full article

How to Build Your Online Store

Building your online store

by | Ecommerce Business Tips |

Building your online store 

You have a few options on this one, you can go down the route of customizing your own site or you can work with a vendor such as Shopify. Here at Appath, we love the real feeling of ownership that you get from building your store from scratch, so I’ve put together a step by step process to help you on the way to doing just that…. Read the full article

Are you really SELLING your product?

by | Ecommerce Marketing |

 

Are you really 'selling' your products?Simply listing a product on your website isn’t going to cut it; you need to sell it on the features and benefits it will provide to your customer.  This is a sales process that has been successful since the dawn of time, from street vendors to telemarketers. Personally, I love window shopping and I’ll often walk around for hours simply ‘looking’ at nice things, but I rarely find the temptation to buy unless I’m presented with two scenarios:… Read the full article

Amazon Shipping Software Should Feature in Your Integrated Solutions

by | Ecommerce Business Tips |

As a wise and effective entrepreneur, you are selling on the world’s top channels, including sites like eBay, Newegg, Amazon, and others. You decided to become an entrepreneur in order to get out of the old “rat race,” and yet your days are just packed with long “to do” lists. You have to keep logging into the various sales channels and updating your inventory or prices if you are to remain competitive. You have to manage the different messages regarding sales, and then arrange shipping. Then you have to get the physical work of “picking and packing” managed too.

Even if you are not as “hands on” as that description, it is unlikely that you are uninvolved in many of these facets of the work. You wonder how you are supposed to enjoy your success when you are still buried in work and administrative demands. When does the rat race end?… Read the full article

eBay Inventory Management Eliminates Mistakes

by | Ecommerce Business Tips |

Time is money. Most of us know that simply because we exchange our time for money doing what we call our “jobs”. However, when you are in business for yourself, your time really is a lot of money. After all, if you are handling every facet of the work, time spent doing menial tasks could be costing you opportunities for growing the business.

Nowhere is this more common than for those doing multichannel retail. Those selling on Amazon, eBay, Sears, newegg, and their own eCommerce websites (among many other channels) know that there are a lot of small tasks that are essential to the business, but they can add up to a huge amount of time. This time can cost you the chance to actively and even aggressively grow your business…. Read the full article

Order Management Software is as Important as Good Products

by | Ecommerce Business Tips |

The experts will all tell you that you can have the best product in the world but can still fail at multichannel sales if you are bombing in the order management area of the business. Poorly handled inventory, slow shipping, and botched orders are a recipe for disaster, and yet they can be overcome with order management software.

A multichannel seller just getting started may even want to explore the ability to find integrated services that incorporate order management software along with inventory, shipping, and returns functions too. This will set the stage for the smoothest workflow imaginable, and guarantee that the company’s reputation is sterling from the very first day in business…. Read the full article

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