It is impossible to think of someone who has yet to shop online, and yet there are still many millions of consumers hesitant to begin using even the very best ecommerce website. Reading the headlines might provide an explanation for their desire to stay out of the world of online shopping – from the high rates of identity theft to the many instances of fraud or less reputable advertising, there are just a lot of risks associated with online shopping.
Obviously, as the owner of an ecommerce website you need to try to provide anyone hesitant to use the Internet or a mobile device with a lot of good reasons to give it a try. The best way to do this is to utilize the features available to you, and to make a website that is consumer-centric rather than something designed for your convenience…. Read the full article