Just about every website can benefit from having a landing page. Generally, it functions as the website’s homepage, but the whole idea is to hook a new visitor in on sticking around and seeing what the website has to offer. Obviously, in terms of eCommerce, a successful landing page can make all the difference where your bottom line is concerned. So it’s worth reading the rest of this article to ensure you’re optimizing yours.
First, there are no tricks to a landing page. It starts with actually knowing your audience. If you can’t see your website through your market’s eyes, find someone who can and hire them as a consultant. Otherwise, your landing page simply won’t work. Constantly revisit this tip too with surveys and all kinds of analytics. You should always be updating your landing page to make it even more attractive to your market…. Read the full article