SEO is probably one of the hottest topics out there when it comes to eCommerce. It stands for search engine optimization and it’s all about convincing search engines your website is what their users are looking for. Clearly, this is incredibly important. However, for obvious reasons, it could just as easily be called Google optimization. So let’s take a look at how you can use your title and description tags to grab Google’s attention for the right reasons.
Let’s start with the title tag. The actual title you give any webpage should obviously speak to what it’s about in the most concise manner possible. This is also the general strategy for title tags. They should tell the search engine (or anyone looking at search engine result pages) exactly what they can hope to find on your webpage. Obviously, you want to sell them on choosing yours…. Read the full article