by | Ecommerce Business Tips |
One of the greatest things about operating online is the trail of data customers leave behind. Unlike the store environment, where it’s relatively difficult to track shopper activity and see how it impacts sales figures, online analysis tools make assessing – and improving – the digital journey a straightforward process…. Read the full article
by | Ecommerce Business Tips |
Mobile traffic is going to be the biggest ecommerce battleground in 2015. Over the past 12 months we’ve seen consumers move away from using their smartphones and tablets primarily as research tools, toward buying directly through their mobile devices – and this has changed the game for online retailers…. Read the full article
by | Ecommerce Business Tips |
Shoppers today are driven by value, and nowhere is this more apparent than eBay. Competition is intense, especially for ecommerce companies going head-to-head with amateur sellers, who often set low benchmarks for the sale of items. So how do you optimize your prices to encourage sales without compromising profit?… Read the full article
by | Ecommerce Marketing |
The whole world was divided this week by a picture of a dress. To some, the garment appeared to be blue and black; to others it was white and gold. This issue sparked a global media debate, with the hash tag #TheDress trending internationally on Twitter…. Read the full article
by | Ecommerce Business Tips |
The most beautiful ecommerce website in the world is worthless if it doesn’t function properly, yet many online retailers still do not optimize the most important element of their website: the checkout…. Read the full article
by | Ecommerce Marketing |
In the third installment of our social media for ecommerce series, we’re going to look at the business benefits of reaching out to potential customers through LinkedIn…. Read the full article
by | Ecommerce News & Trends |
So much has happened since November 28th last year that Black Friday is no more than a distant memory in most people’s conscious minds. However, it seems that subconsciously, the one-day promotional event is continuing to influence ecommerce purchasing patterns…. Read the full article
by | Ecommerce Marketing |
Facebook is arguably the founding father of social networks, so you might find it strange that we didn’t start our social media for businesses series by looking at how ecommerce retailers can utilize its capabilities…. Read the full article
by | Ecommerce News & Trends |
Online retailers have already doubled their technology spending between 2010 and 2014 – and that figure will double again by 2019, according to Forrester…. Read the full article
by | Ecommerce Business Tips |
If there’s one brand that has revolutionized the concept of customer delivery, it’s Amazon. Through it’s Prime delivery service, it has raised the bar – and consumer expectations – on fulfillment, promising to provide customers with their goods in as little time as one hour…. Read the full article