In terms of revenue, Rakuten is one of the biggest eCommerce websites in the entire world. The company dominates its home country of Japan in this arena, but countless other shoppers from around the globe frequent Rakuten (a.k.a. Buy.com) every day. Rakuten doesn’t just make it fun and easy to pick out your favorite electronics though. You can also use the site to sell items too. Follow the basics below and you’ll be a success in no time.
First, you’ll want to leverage shipping management software. When it comes to eCommerce, nothing is as important as customer satisfaction and one way to make sure your customers are not satisfied is by messing up delivery. With shipping management software, the process is largely automated. As mistakes can always happen, especially when the process is no longer in your hands, shipping management software allows you to track the order until it arrives.
As with eBay, Rakuten allows its sellers to create their own unique storefronts. This allows you to build your brand while simultaneously giving customers a more professional approach than some generic interface. If you already have an eCommerce website, but want to keep a presence on Rakuten too, you can customize your storefront so it maintains your company’s appearance.
Another way Rakuten makes it easy to succeed is by allowing sellers to produce custom product pages (CPPs) for items they want to highlight. They’re basically mini-eCommerce websites for specific products in that you can include additional images, taglines and even videos of the product at work. If you handle this correctly, CPPs should make it easy to secure more customers and ensure they return as they begin relying on your custom pages.
One of the many reasons Rakuten is such a popular website is not just their inventory, but as we mentioned before, the prices they’re willing to sell items at. Fortunately, as a seller, you’re always invited to opt in on these deals and become part of their promotion. Rakuten will assign you an eCommerce consultant (ECC) who will work with you on finding what products could be part of a promotion the company does in the future. Don’t miss out on leveraging their resources like this.
While shipping management software will automate a lot of your responsibilities as a seller on Rakuten, there will still be other factors to consider. Implement the above basics when you start with the world famous site and you’re sure to take a step in the right direction from the beginning.
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