Etsy is an eCommerce site that offers a wide range of unique products, typically made by individuals or small teams around the world. Any 
items that come from a factory must follow very strict requirements. So, as you can imagine, talented individuals from all over have flooded the site, excited by the opportunity to make money doing what they love. Unfortunately, many leave disappointed. If this sounds familiar or it’s simply a scenario you’d like to avoid, keep reading for a few important tips.
First, people who come to Etsy want something different. That’s why they’re on a site that caters to independent creators and not huge companies. So allow yourself to be different. If you’re trying to sell the same thing as someone else, you’re already facing an uphill battle if they’ve been on Etsy longer than you. Instead, make some bold decisions and try out different products. You’ll probably be rewarded for the risk and, even if you’re not, there’s no law that says you can’t turn around and start over.
Products are just one way to stand out though. You also need to develop your shop so it has a unique personality all its own too. Shoppers who frequent Etsy are far more concerned about where their purchases came from than the traditional type who might visit Amazon or eBay.
So give your shop bright, vibrant colors, cool designs and different ways of displaying copy. Like the above advice, you’ll need to play around with some ideas before you land on the one that works best. Once you do, though, you’ll have a much easier time attracting people to give your products a chance.
Along the same lines, Etsy is a great place to put yourself out there in terms of your personal beliefs. Generally, when it comes to business, matters concerning religion, politics and sexuality are considered strictly verboten. On a site like Etsy, though, they’re celebrated. Tell your customers that you only use environmentally friendly products or that your work is a statement against some political agenda or belief system. This all goes back to developing a personality, but it’s also extremely effective for connecting right with customers. While you may alienate some, the ones you attract you can expect to see over and over again.
Calling Etsy a unique site would be putting it mildly to say the least. So if you’ve tried and failed to find customers on it, perhaps you’ve been using the wrong tactics. The methodology above is very non-traditional, which is exactly why it will work.
Source:
https://blog.etsy.com/en/2013/marketingstrategies/