Many companies rely on ecommerce these days for a large share of their revenues. If your company currently isn’t, stop reading this right now and go make that a priority. Everyone else should be taking their current site that seriously, though. Many companies wouldn’t be able to survive without their ecommerce website, so it’s important you make sure it’s performing as well as possible. Let’s take a look at some key areas you need to focus on in order to have a successful website.
First, never disregard the copy on your ecommerce website. It serves many purposes, but the most important is engaging your audience and giving them all the information they need about your products. Yes, keywords are important for SEO, but not if they come at the risk of sounding robotic in the copy. Always write for people first.
Along with great copy, you need to fill your pages with helpful photos of the products people are considering buying. Go with the highest possible quality you can afford, keeping in mind that customers will judge your company based on this factor. Of course, they also won’t purchase your product if they can’t clearly see it. Make sure customers can enlarge photos as well for a better look, but that by doing so they aren’t diminishing their quality. Give them multiple angles as well.
Your ecommerce website should also be as easy to navigate as possible. All those nice pictures and beautiful copy won’t do you any good if customers can’t find their way to them. Don’t complicate navigation, either. Provide customers with a search tool and then categories they can click on to drill down to the final item. Trying to get overly fancy here will backfire.
The last thing your customers will do before handing over their money is deal with your shopping cart. This can seem like a relatively benign aspect of your website, but again, it’s the last thing standing between you and a sale. So make sure your cart is fully functional. As with navigation, though, you want to keep it simple. When they decide to purchase, your cart should be one page of simple steps and that’s it. Consider using discount codes too, to attract more business.
There is simply no overestimating the importance of the role your ecommerce website plays. While there are countless ways you can improve it, be sure to consider the above aspects for instant results.
Source:
http://www.hongkiat.com/blog/ecommerce-website-tips/
http://www.inc.com/ss/7-tips-for-effective-e-commerce