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It will come as no surprise that comScore findings show this year’s Thanksgiving and Black Friday Sales have surpassed last year’s figures. Thanksgiving Day Sales went over the 1billion mark for the first time with a 32% jump to 1.01 billion, and Black Friday swam past last year’s figure by 26%, when it hit 1.51billion. With the two days combined, the total spend this year was 2.51billion, which trumps the 1.96billion figure from 2013.
In light of this record breaking weekend, comScore is very optimistic about the outcome of today’s Cyber Monday sales, as well as the sales over the festive season. comScore chairman emeritus, Gian Flugoni, said that ‘Thanksgiving and Black Friday both saw exceptionally strong online growth rates as each day surpassed $1 billion in desktop spending,…The strength we saw in the early online buying rush likely reflects a few things, including overall health in consumer spending, responsiveness to the strong deals being offered online, and perhaps some shoppers opting to stay home on Thanksgiving rather than head out to the stores that opened their doors early’.
It looks like the weekend has got off to a very good start for ecommerce retailers, and there’s only one day to go…. so make it a good one!