by U.S. Pre-Christmas spending has jumped up 15% this year compared to 2014, according stats released yesterday by comScore.
From Nov 21 to Dec 21, $48.3 billion has been spent online and the last full week (Dec 15-21) really took things up a notch, with an 18% growth in online purchases. It really was a whopper of a week for sales, opening with $1.07billion on the Monday and ‘winding down’ with $926 million spent on Free Shipping Day (Thursday, Dec 18).
Gian Fulgoni, comScore Chairman Emeritus, said that ‘This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing ecommerce spending will outperform our pre-season forecast’. Further noting that ‘We are now running at a 15 percent growth rate in desktop ecommerce for the season, which should be taken as a very positive sign for the economic health of both the U.S. consumer and the ecommerce channel as a whole.’
According to Fulgoni, comScore is expecting a further $5billion in seasonal sales to add to the figures by the end of December which will bring ‘New all-time highs for e-commerce’.
It looks like Santa will be delivering some pretty impressive parcels this year!