You already know that social media sites such as Facebook and Twitter can do wonders for your business. However, they are certainly not the only social networking sites out there. In fact, many people are using Pinterest today, and that means your company should definitely have an account on Pinterest. However, you do have to be careful about just how you use it and how you interact with people. Just as with the other sites, you do not want to go for the hard sell.
Know What You Want to Sell
Always make sure that you are focusing your Pinterest on the things that your business offers and represents. If you sell handmade goods on your ecommerce website, for example, then you should focus your pins and your boards on those types of items. Even though kittens might be a popular topic online, you do not want to dilute your business message. Just because certain subjects are popular does not mean you should use them for your Pinterest boards. Keep focused, and you will find that locating a niche audience really is a good way to find customers.
Good Content
It’s amazing how many companies will put up very poor photos of the products they sell and then wonder why they aren’t getting sales. They do this on their ecommerce website as well as Pinterest. In today’s visual world, you really do need to make sure you have high quality content that is visually interesting. While the item you are selling might be the focal point, the image should never be boring. Make the pictures beautiful and interesting, and you will find that more people want to repin those photos.
In addition to making beautiful photos, consider some of the other things you can do on Pinterest to offer more content. Instead of simply posting photos, something else you might want to consider doing is offering some helpful pins. You might have some how-to pins, or perhaps some fun infographics that relate to your business. Many people like sharing those, and it could be a good way to spread your reach.
Interacting
Another mistake common with businesses across social media is being a posting machine and never actually interacting with people on the site. Yes, it’s true that you want to post regular high quality content often. However, you also want to take the time to comment on the things that other people are doing. Engage with them and make everyone feel as though they are important parts of the conversation. It can go a long ways in helping you to gain more followers and fans across social media. When you do this, it also often means that they become customers eventually.
Make Your Site Mobile Friendly
Many people who are using Pinterest are doing so from their mobile devices, whether it is a tablet or a smartphone. This number will continue to increase in the coming years. They could very well be viewing your photos on Pinterest through the mobile app. If they see something that they like, they will click and want to go to your ecommerce website so they can buy it. If you do not have a site that’s mobile friendly and that makes it as easy as possible for them to order, you may have lost a customer. There’s no guarantee that they will remember to go back to your site via their desktop and buy from you.
As you can see, Pinterest can be a great help to your company as long as you are utilizing it properly. Make the most out of it and watch your sales start to rise.
Resource: http://www.mcngmarketing.com/how-e-commerce-sites-can-use-pinterest-to-increase-sales/#.VCoqGvldXK0