Multichannel retailers know that their work is never easy. Sure, it is described as the ultimate "work for yourself" arrangement, and a business structure that can be as simple or as hands on as you want. Regardless of the many promises made about this sort of business structure, however, it is undeniable that it does take a lot of time and effort to sell across several channels. Just the inventory management alone can become a full time gig. You have to enter the products into each system … [Read more...]

It is impossible to think of someone who has yet to shop online, and yet there are still many millions of consumers hesitant to begin using even the very best ecommerce website. Reading the headlines might provide an explanation for their desire to stay out of the world of online shopping - from the high rates of identity theft to the many instances of fraud or less reputable advertising, there are just a lot of risks associated with online shopping. Obviously, as the owner of an ecommerce … [Read more...]

Etsy has been a boon to crafters and artisans who are seeking a larger market for their work. Anyone can set up a shop at Etsy, but that’s just the beginning. You have a lot to think about, including order management software and online inventory management, SEO, building an attractive website, and so much more. With that in mind, here are a few tips that can help you achieve success marketing your products at Etsy. Don’t Neglect Market Research Think about the kind of shops you prefer, be … [Read more...]

Most people love shopping online, and why not? When you shop online, you can compare more products in an hour or so than you’d ever be able to in days of visiting “brick and mortar” stores. There’s no hassle finding a place to park, no worries about inclement weather, and no salespeople to contend with. So, given the allure of online shopping, it’s important that Internet merchants don’t lose their customers because of poorly thought out processes and badly configured order management … [Read more...]

Whether you are a major seller on eBay and on Amazon or you are just dipping your toes into the water of private entrepreneurship, you will soon realize that your star will rise or set based on your organizational abilities. A good seller is someone who gets their product out the door and to the right person fast, and though a few mistakes here and there are unavoidable, you can vastly improve your seller ratings by choosing good order management software. Goals The goal of order management … [Read more...]

As the world of e-commerce continues to grow, those with a presence online are continually needing to find innovative ways to stay ahead of the competition. To draw in customers and keep them coming back time and time again, e-commerce businesses need to constantly improve the shopping experience for their customers. For multi-channeled e-commerce businesses looking to get on top and stay there, there are a multitude of things they can do to increase their sales, brand awareness and social … [Read more...]

When considering an online store, choosing the right niche can be a difficult bridge to cross. It can possibly take a few weeks or longer just to decide what will work best for you and your business. It’s not simple to sell anything to anybody online. You want something that will catch and keep your customer’s attention. It is very important to find a niche that will be consistently in demand, keeping consumers coming back for more. Starting an online business can be tempting to dive into … [Read more...]

When it comes to managing a successful e-commerce business, you must be aware that one of the main factors is gaining and keeping your customer’s trust. Trust plays a huge role in ecommerce in particular, because customers can’t put a face or a physical address to your store. One must feel completely confident in your business to send their money and personal information to you. The more visitors that trust you, the more revenue you bring in. Your website’s appearance plays a big role in … [Read more...]

How seriously are you taking the Buy Box? Many have heard of it but actually winning it may still remain a mystery. The Amazon Buy Box isn’t just a random “add to cart” button; it is a merchant’s treasure to the bottom line...to sell! What is the Amazon Buy Box? The Amazon Buy Box is one merchant’s head start to being the preferred option that customers see when searching for a hot item to buy. You can find this helpful feature located to the right side of the product page where customers … [Read more...]