SEO is probably one of the hottest topics out there when it comes to eCommerce. It stands for search engine optimization and it’s all about convincing search engines your website is what their users are looking for. Clearly, this is incredibly important. However, for obvious reasons, it could just as easily be called Google optimization. So let’s take a look at how you can use your title and description tags to grab Google’s attention for the right reasons. Let’s start with the title tag. The … [Read more...]

A lot goes into creating a successful eCommerce website. Obviously, the product needs to be in demand and you have to provide sufficient customer support. However, there are plenty of little things, too, that must be addressed if you hope to have people visit your website in the first place. This is known as SEO (search engine optimization) and one important feature is your meta tags. Meta tags are just part of your webpage’s HTML code. Although your visitors can’t read them, they’ll be … [Read more...]

Social media has been a part of the international vernacular for going on 10 years now. Almost since its inception, those in eCommerce have been clamoring to figure out new ways to use it for profit. With billions using all the different sites and most checking in every day, this is understandable. However, some tactics work better than others. In fact, according to a lot of the most recent research, most salespeople may be using social media all wrong. No matter the methodology, it seems … [Read more...]

Although SEO stands for search engine optimization, everyone knows there is really only one search engine that matters. As long as your website pleases Google, you’ll do fine. So let’s take a look at some easy tactics you can implement to ensure Google loves your website as much as you do. This should go without saying, but the content on your website should all be original—like, really original. Google knows what it’s looking at and it knows when copy came from another site. Even “spinning … [Read more...]

Getting search engines to take notice of your website is one of the most important areas of eCommerce to master. Without mastering the tactics involved, you’re leaving your chance at success largely to luck. While there are many factors to consider when it comes to search engine optimization (SEO), one that deserves its own article is meta tag descriptions. If you aren’t handling these correctly, you’re losing business. Meta tag descriptions are copy that is only seen by search engines, for … [Read more...]

If you’re in the market for just about anything, you’ll be doing yourself a favor by heading over to Shopping.com. The website started in 1999 and by 2004, it was consistently one of the top 10 most visited websites in the entire world, trailing just behind eBay and Amazon. The former would eventually purchase Shopping.com and the company continues to offer online consumers everything they need to go comparison shopping before their next purchase. Obviously, on the selling side of things, it … [Read more...]

When Google puts out a product, it tends to be a game changer. Google Places is as good an example as any. While it went through a number of incarnations, the finished product is now a part of any Google search for specific businesses or local options that offer the services and products they provide. Like so many things Google offers, this function can be leveraged to your business’ advantage if you know what you’re doing. First, you need to set up a listing with Google. This is easy enough, … [Read more...]

Facebook remains the most popular form of social media and has enjoyed ruling the roost for more than a decade now. With over a billion users and more than 90% of them checking in with the site every day, there’s little reason to think Facebook won’t be a dominant force for years to come. This makes it the perfect place to advertise, but only if you understand how to do it. Keep reading for a quick introduction that will definitely help. One mistake most people are probably making right off … [Read more...]