One of the hallmarks of eBay is the feedback and reviews the sellers receive. This serves as a great way to let customers know whether they should be buying from certain companies and sellers on the site or not. If you are selling, it is important to make sure you are keeping your feedback as positive as possible, as it really can affect how customers view you. Let’s consider some good and workable ways that you will be able to improve the feedback that you get. It’s not hard at all, and you can start implementing these things right away.
Better Communication
First, make sure you are actually communicating with the customers, even if it is simply an automated message through your selling and shipping software that lets them know you got their order and appreciate it. This lets them know that you are working on sending out their items, and that helps to give them peace of mind, which can go a long ways toward creating a good customer relationship. In addition, if the customers email you with questions about the products, before or after purchase, do your best to answer them. While you are in the business of selling, you also have to remember that a huge part of that is customer service.
Actually Ask for Good Feedback
When you sell a good product and make your customers happy, they are more likely to want to leave good feedback. However, they might not always feel compelled to do it. By simply asking them to take a few minutes to leave feedback on the site, you’ll find that most of them will do it. You can ask the customer to do this in the contact you make with them right after the sale, or even in your listings. By reminding the customer – once, not hounding the customer – it can increase the amount of positive feedback you get. If this sounds simple, it’s because it is.
Make the Customers Happy
Sometimes, you will have a dispute with a customer. Perhaps there was something wrong with the product or the shipping. This can leave a bad taste in the customer’s mouth, and they could be ready to write some negative feedback. You’ll find that more people are willing to leave negative feedback because they feel incensed when something goes wrong with an item they bought. You have to go out of your way to make sure you resolve these disputes and handle them as quickly and as professionally as possible.
Consider everything you can do to help make this customer happy so he or she doesn’t leave negative feedback. Things such as offering another item, a partial refund, a refund for shipping, and more can work. Show the customer you are willing to work with him or her to come to a resolution, and you will be more likely to make that customer happy, sometimes happy enough to leave positive feedback.
Be Honest and Sell Good Products
Even if you treat your customers well and have the best shipping in the world, it can only go so far. You have to sell good products and items, and you need to be honest about the way you are selling. The overall quality of every part of your business is important. The quality and the honesty help to build your brand and color perception about your company, and this can ultimately improve the amount of good feedback you receive.
Your feedback really is quite important, so make it a priority in your business. You’ll quickly see what a difference it can make with eBay, but it also happens to help on other marketplaces, as well.
Resource: http://ebay.about.com/od/completingtransaction1/qt/ct_posifeed.htm