When it comes to online shopping, Amazon.com is indisputably one of the best known and most frequently visited online marketplaces. This means that ecommerce businesses that aren’t listing their products on Amazon are doing themselves a huge disservice. Unfortunately, Amazon’s internal search engine can make it difficult for businesses to get noticed. Here’s the problem – products that have more sales end up being closer to the top in Amazon’s search rankings. However, if you’re new to Amazon order management, it’s not going to be easy to sell your products – people are going to be seeing a results from sellers who have already been selling on Amazon long before they ever get to yours. So, how do you optimize your listings in order to get noticed?
- Product Titles
Amazon SEO begins with the title of your product, an accompanying subtitle that describes the product, and then the author or editor. These are the basics that are used in the product detail page’s meta title, and are an integral part of Amazon’s internal search algorithm. Keywords are vital – if the name of your product contains no keywords, then use them in the subtitle. You need to create a message that is SEO friendly and generates interest in your product.
- The Description
The product description really doesn’t have all that much relevance where Amazon’s internal search engine is concerned, but it should still be keyword optimized in order to ensure that it will have value to other search engines, most importantly, of course, Google. So you should use the same keywords in both the product title and the subtitle, but use variations, and make sure the wording sounds natural. These days, Google tends to frown on obvious, forced keyword use, and you could end up adversely affecting your standing in Google’s search rankings.
- Use Filters
The filter fields are found on the left, in the sidebar, when you’re searching Amazon. You should fill out as many of these fields as you can, because if what you’re selling falls within one of the filters, and it’s not showing, you’re missing opportunities to make sales. If you don’t fill out the filter, then users who are clicking on that particular filter won’t be able to see your product – it might be exactly what they’re looking for, but that’s not much help if it’s not visible.
- Keep It Original
You should do a thorough review of your website and make sure that you don’t “borrow” any content from it to use in your product description for Amazon order management. When Google is searching for unique content, finding duplicates can be the kiss of death in terms of where you end up in their rankings, both in terms of your own ecommerce site and your Amazon listings. It almost goes without saying that if your Google ranking for both sites is up there, you’ll get even more sales.
- Don’t Forget About Reviews
Not everyone who buys something on Amazon submits a review, and that’s a shame, because good reviews can give instant credibility to your product. They also give Google more to work with, so your SEO value is enhanced. Periodic incentives or email blasts can be used to encourage customers to review your product, so don’t lose touch with them. Use your order management software to assemble email lists for your customers, and encourage them to leave reviews – perhaps offer a discount off their next purchase as a way of motivating them.
Effective Amazon order management gets your product out there. So don’t miss the boat – do what your competitors are already doing, and sell your product at Amazon.com.
SUMMARY: Ecommerce companies that aren’t selling on Amazon are missing a huge opportunity. There is a bit of a learning curve, and a few pitfalls to navigate, but it would be a great mistake to miss out on this way of generating sales and improving your Google ranking.