When you are selling on eBay, it is important to remember how vital your titles are when it comes to getting exposure on the site. When you put in the work to create great titles, it really can help you get to the top of the customer’s eBay searches, but you need to make sure you are doing it without spamming those keywords. Let’s look into just what you need to do, and get a better understanding of the search features the site currently has.
The Search Functions Your eBay Customers Are Using
When it comes to the standard searches, the default search engine through eBay will match the keywords the customer enters to the title that you enter into your forms. Keep in mind that this is for the standard search only. Customers also have the option of using title and description searches. This means that if the customer checks this box when making a search, their query will look not only at the title but also at the item description.
Something that you will also want to remember is that the words in your item subtitle are actually not included as a part of the search. However, they are still important. Once you have a good title, it will bring up your page along with other similar results. Having a good subtitle the user can see here will actually help you to improve your chance of getting him or her to click on your product. Also, if the customer clicks on that aforementioned box for title and description search, it will include the words in the subtitle in the search results.
Creating a Great Title for the Products You Sell
First, consider the length of the title. It needs to be short. It has to be less than half the length of a Tweet on Twitter, as a matter of fact. The maximum length of the title is just 55 characters, and you need to be able to use that space wisely. The title needs to include the key descriptors for the products you are selling, such as color, brand, etc. However, it also needs to have the basics. Meaning, if you are selling a Blu-Ray, you need to have Blue-Ray as a keyword in your title.
When you are creating your titles, you need to think about how your customers will be searching for the items you are selling, and then create the titles with them in mind. If you know your customers and your niche well, it should be relatively easy to know what they will be searching for in regards to the keywords they enter.
Consider doing some research regarding your niche and customers. What types of keywords do they use when they visit your site or when they visit another of your retail sites? Create similar titles for your eBay products, and watch how they perform. If you find that the products simply aren’t selling well through eBay, it might not be because there is anything wrong with the product. Instead, it could be an issue with the titles. Try reworking the titles a bit and see if the new title works better.
One of the great things about creating these titles for eBay, and for other online marketplaces, is that they are not set in stone. You can tweak and change them as needed until you find the ones that work best for the products you are selling. If you are still having trouble coming up with the right ones, you can also consider working with a professional to help you.