U.S. Pre-Christmas spending has jumped up 15% this year compared to 2014, according stats released yesterday by comScore. From Nov 21 to Dec 21, $48.3 billion has been spent online and the last full week (Dec 15-21) really took things up a notch, with an 18% growth in online purchases. It really was a whopper of a week for sales, opening with $1.07billion on the Monday and ‘winding down’ with $926 million spent on Free Shipping Day (Thursday, Dec 18). Gian Fulgoni, comScore Chairman … [Read more...]
Top 3 Social Media No-No’s That You Need To Stop Doing Right Now
I see a ton of red flags pop up daily when it comes to social media management, but these are definitely at the top of the list. So if you get a handle on the points I’ve outlined here, you’ll soon have a much better handle on your whole social media marketing process! Shilling - in every single tweet. Stop. Stop it now. This is social suicide for any brand and is guaranteed to lose you followers, not to mention making you extremely unattractive to everyone else. No-one likes a narcissist; your … [Read more...]
How To Beat Presentation Anxiety And Be Awesome
At some point in your career you’re going to have to do a presentation, if you haven’t already, and although many of you will thrive on them...others will want to curl up into a ball and die at the very thought of it. The thing about public speaking is that the build up is often much more nerve racking than the actual event itself. I know this because I’ve often been thrown into situations where I had to take control of something at the last minute and address an audience – and it didn’t faze … [Read more...]
Top Relaxation Tips To Wind Down After The Christmas Rush Winds You Up
Right, you have TWO days between now and the end of the New Year Sales which are yours and yours alone. Those two days are Christmas Day and New Years. So you’d better make the most of them, because you’ll be busy making money the rest of the time! Whether you celebrate Christmas is irrelevant, as the majority of the world does – and that means that YOU get a break, which is enough cause for celebration if you ask me. The problem is, that you probably don’t know how to actually take that break … [Read more...]
Amazon Launches 1 hour Delivery Service
I’m starting to feel like an Amazon sales rep, with all of the articles I’ve written about the company in the past month. But in reality, it’s simply an indicator just how much the ecommerce giant is pushing itself to the forefront of consumer news. Just yesterday, the company announced yet another new service improvement...and here I am beginning another Amazon post – again. If the big guys in the A-Towers are reading, a bit of commission wouldn’t go amiss lads... (hint, hint!) Anyway, back to … [Read more...]
Top 3 Cyber Security Tips To Protect Your eCommerce Business
With recent insurgence of cyber attacks, online security has become hot topic within the ecommerce market, so we've put together these Top 3 Cyber Security Tips to protect your ecommerce business in 2015. … [Read more...]
Google Adwords Launches ‘Store Visits’ Metric
Google yesterday announced the launch of its new ‘Store Visits’ metric which will be an additional feature to the Estimated Total Conversions function developed last year. eCommerce is a vastly growing industry, yet around 95% of transactions still occur in store, and the gap in analysis between online browsing and in-store purchase has become a massive issue for retailers in measuring the success of their online activity. There is often a large discrepancy between a stores online traffic and … [Read more...]
Five Characteristics of a Successful Start-Up Entrepreneur
Some people are just 'born' entrepreneurs and others have a little learning to do, either way there are a few key defining characteristics for every successful start up founder...how many boxes do you tick?! Enjoy Your Work. This is HUGELY important; if you don’t like what you’re doing then no-one else is likely to either. Passion and excitement are contagious, especially in a business setting where ideas are the fuel that keeps the fire burning. And if the fire burns out, your … [Read more...]
FedEx Acquire Returns Specialist Genco
FedEx has further increased its foothold in the ecommerce sector with the acquisition of returns company Genco. The merging of these two logistic giants is a massive step forward for FedEx and will enable the firm to provide both a delivery and returns service to its ecommerce customers. With 1.6billion in annual revenue, an employee count of over 11,000 and over 130 operations, Genco is a considered a market leader in reverse logistics - according to a statement by FedEx. Chairman and CEO … [Read more...]
Learn How To Create A YouTube Channel! (…and then do it!)
So you fancy yourself as a bit of a film-maker? Or maybe you’re happier in front of the camera? Or maybe you’ve no desire to do either, but you do have a desire to promote your brand. Regardless of the reasons, the same rules apply; rules which will make the difference between a YouTube channel that gains actual views, and one that just sits there waiting to be found...someday, any day and probably eventually - by a Tibetan Monk who speaks Mandarin and can’t understand what you’re selling let … [Read more...]
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