'So many people spend their health gaining wealth, and then have to spend their wealth to regain their health' - J. Reb Materi Time management is one of the most crucial skills for any business person and especially for an entrepreneur. When work and play become so intertwined, it can become difficult to draw a line between the two and create some ‘me time’ and this often has quite a negative effect on our health and well-being. So how do you create the elusive ‘work/life’ balance, … [Read more...]
Twitter Launches New eCommerce Feature
In the midst of the biggest eCommerce weekend of the year, Twitter has unveiled a new feature called 'Twitter Offers'. This follows the launch of the ‘Buy Now’ button a few months ago, which enables merchants to sell directly on Twitter via a tweet. In a blog post yesterday, Twitter explained that it aims to test and explore ‘how advertisers connect with consumers on Twitter and convert them to loyal customers.’ The new Twitter Offers can be used in store, on the web or via a mobile device, … [Read more...]
Xiaomi Announces Plans For eCommerce Site Launch in India
Xiaomi, also known as the ‘Apple of India’, has announced plans to launch its own ecommerce site in the country. The company is already in talks with multiple partners and the launch is scheduled for early 2015, pending approval. Xiaomi registered its first local unit in Bengaluru in October 2015, under the name 'Indian Xiaomi Technology India Pvt. Ltd' and is putting a real drive into the operations side of things with the team growing rapidly at a headcount of 40+. Hugo Barra, vice … [Read more...]
How To Design A Great Landing Page
Your landing page is probably one of the most important elements of your site, and yet often the most overlooked. A well designed landing page will be the decider on whether a customer engages with your site of bounces off within seconds, so it’s important to get it right! Remember, this is your online shop window, it’s the first thing your customer will see and it needs to give a professional representation of your product/service. First impressions count. It’s all very well to have a page … [Read more...]
Black Friday Weekend Kicks Off Early With Pre-Thanksgiving Sales Up over 19%
With still a few days to go, many online retailers have decided to go for a headstart on Black Friday Weekend, with massive discounts now available in stores such as Amazon, Walmart, and Target –with other outlets joining them by the minute. You know that once Amazon does it, everyone will do it! Sales are up an impressive 19% on last year, with mobile traffic doubling from 24.4 to 48.5%! We created this post for you guys last week about mobile optimization for this very reason...we knew the … [Read more...]
Top Tips To Get Your eCommerce Site Ready for The Festive Season!
The Snow has hit the ground (well, in the North East anyway!), Santa letters are being pushed into mailboxes by little kids standing on tippy toe...and millions people across the world are getting ready for the festive season. The question is, are you? With only a few days to go until the Black Friday/Cyber Monday weekend, many retailers have been focusing their efforts solely on this whirlwind event, which is going to cost them severely in the long run when December rolls around. So with that … [Read more...]
Walmarts Price Matching Scam Backfires….Bigtime.
Walmart and Amazon really are taking over the news lately in their ecommerce war to be Santas right hand man this Christmas. As I mentioned a few weeks ago, Walmart have really begun to focus on their ecommerce offerings in a new strategy launched last year. A massive part of this plan to trump Amazon was to further broaden their ‘price matching’ service into the ecommerce sphere, by also recognizing marketplace vendors. The price matching policy itself states that "We're committed to providing … [Read more...]
Is It Time To Make Your Site Mobile Friendly?
The key factors to ensure your ecommerce website is mobile ready. … [Read more...]
Amazon Enter The World Of Online Travel
The world of online travel booking woke up to some interesting news this morning as it was revealed that Amazon is entering the world of travel e-commerce. Amazon are expected to launch their own travel service for booking hotels and resorts in major cities worldwide in the next few months. The ecommerce Titan intends to roll out Amazon Travel in early January 2015 for a select number of hotels within a few hours’ commute from New York, Los Angeles, and Seattle. … [Read more...]
6 Key Steps to Identify your Target Audience
Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]
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