With the influx of Christmas orders coming up, it’s crucial that merchants are on alert for any possible fraudulent activity with credit card purchases. Here are few checks we recommend before fulfilling any customer transaction. Be wary of unusual shipping addresses Check whether the IP address of the buyer matches the card address location. This is not a 100% indicator of fraud as the shopper may be shopping from anywhere, but use your common sense with this one - if the card … [Read more...]

Your logo IS your company. In order for it to be successful, it needs to be a visual representation of everything your company stands for. Most companies know this, and yet many still cut strings with their logo design to save on costs. You have to remember that this is essentially your opening line and although we like to think differently...many people will judge a book by its cover. You only have one shot at a first impression and your logo is a crucial factor in your customers’ perception of … [Read more...]

  Here at Appath, we want to make your path to eCommerce success as streamlined as possible, however this is a brand new challenge for you and it’s important to acknowledge that mistakes will be made; we’ve probably made them all too! The important thing is that you learn from them and become more successful as a result. So in this post we have identified the most common mistakes made by new start ups, to help you to hit the ground running...and with a bit of a head start! A confusing … [Read more...]