One of the greatest things about operating online is the trail of data customers leave behind. Unlike the store environment, where it’s relatively difficult to track shopper activity and see how it impacts sales figures, online analysis tools make assessing – and improving – the digital journey a straightforward process. Google Analytics is one of the best free tools available to ecommerce retailers, yet it’s amazing how many companies feel uncomfortable extracting information from it. There … [Read more...]

Mobile traffic is going to be the biggest ecommerce battleground in 2015. Over the past 12 months we’ve seen consumers move away from using their smartphones and tablets primarily as research tools, toward buying directly through their mobile devices – and this has changed the game for online retailers. According to Criteo’s State of Mobile Commerce report, smartphones are now the most popular technology for online shopping; they drive 53% of mobile retail transactions. This means that while … [Read more...]

Shoppers today are driven by value, and nowhere is this more apparent than eBay. Competition is intense, especially for ecommerce companies going head-to-head with amateur sellers, who often set low benchmarks for the sale of items. So how do you optimize your prices to encourage sales without compromising profit? For professional eBay sellers in particular, getting the price right has a major operational impact. Set the bar too high and you’ll end up with a large quantity of leftover stock, … [Read more...]

The most beautiful ecommerce website in the world is worthless if it doesn’t function properly, yet many online retailers still do not optimize the most important element of their website: the checkout. To help you create a smooth end-to-end customer journey, which provides seamless user experiences and encourages sales conversions, we’ve put together some top tips for enhancing your ecommerce checkout: Make the journey to purchase as smooth as possible Often it’s not actually the … [Read more...]

If there’s one brand that has revolutionized the concept of customer delivery, it’s Amazon. Through it’s Prime delivery service, it has raised the bar – and consumer expectations – on fulfillment, promising to provide customers with their goods in as little time as one hour. This is creating golden opportunities for retailers to impress their customers with super-quick delivery, yet many ecommerce companies haven’t yet signed up to Amazon’s Prime service; despite it being rumored to include … [Read more...]