One of the greatest things about operating online is the trail of data customers leave behind. Unlike the store environment, where it’s relatively difficult to track shopper activity and see how it impacts sales figures, online analysis tools make assessing – and improving – the digital journey a straightforward process. Google Analytics is one of the best free tools available to ecommerce retailers, yet it’s amazing how many companies feel uncomfortable extracting information from it. There … [Read more...]
Quick guide to converting ecommerce mobile customers
Mobile traffic is going to be the biggest ecommerce battleground in 2015. Over the past 12 months we’ve seen consumers move away from using their smartphones and tablets primarily as research tools, toward buying directly through their mobile devices – and this has changed the game for online retailers. According to Criteo’s State of Mobile Commerce report, smartphones are now the most popular technology for online shopping; they drive 53% of mobile retail transactions. This means that while … [Read more...]
Getting the price right when selling through eBay
Shoppers today are driven by value, and nowhere is this more apparent than eBay. Competition is intense, especially for ecommerce companies going head-to-head with amateur sellers, who often set low benchmarks for the sale of items. So how do you optimize your prices to encourage sales without compromising profit? For professional eBay sellers in particular, getting the price right has a major operational impact. Set the bar too high and you’ll end up with a large quantity of leftover stock, … [Read more...]
Blue and black or white and gold, the next question about #TheDress is where can people buy it online?
The whole world was divided this week by a picture of a dress. To some, the garment appeared to be blue and black; to others it was white and gold. This issue sparked a global media debate, with the hash tag #TheDress trending internationally on Twitter. But while the argument over color was solved when the manufacturer confirmed it was blue and black, the challenges for the creators of that dress were only beginning. Coping with a huge spike in sales You see, whenever an item receives … [Read more...]
7 ways to optimize your ecommerce checkout
The most beautiful ecommerce website in the world is worthless if it doesn’t function properly, yet many online retailers still do not optimize the most important element of their website: the checkout. To help you create a smooth end-to-end customer journey, which provides seamless user experiences and encourages sales conversions, we’ve put together some top tips for enhancing your ecommerce checkout: Make the journey to purchase as smooth as possible Often it’s not actually the … [Read more...]
Social media for ecommerce businesses: Linkedin
In the third installment of our social media for ecommerce series, we’re going to look at the business benefits of reaching out to potential customers through LinkedIn. While you might have a personal account on LinkedIn, it’s important not to ignore the potential of your business as a whole via the social network. Setting up a company page is a great way to raise your profile, as well as include information and updates that may not be appropriate for your own profile page. Once your … [Read more...]
3 months on, Black Friday is STILL impacting online retail
So much has happened since November 28th last year that Black Friday is no more than a distant memory in most people’s conscious minds. However, it seems that subconsciously, the one-day promotional event is continuing to influence ecommerce purchasing patterns. New figures released by IMRG and Capgemini’s e-Retail Sales Index have revealed that online sales remain 7% up in the U.S. since the Black Friday. This may seem impressive at first glance, but it falls significantly short of IMRG’s … [Read more...]
Social media for ecommerce businesses: Facebook
Facebook is arguably the founding father of social networks, so you might find it strange that we didn’t start our social media for businesses series by looking at how ecommerce retailers can utilize its capabilities. The simple truth is that it’s taken Facebook a long time to perfect its B2B offering. Developments such as the launch of company pages and the growth of advertising have enabled it to get closer to fulfilling a commercial destiny, but the vast majority of companies still aren’t … [Read more...]
Ecommerce software spending to quadruple by 2019 – how do you make sure you’re investing in the right technology?
Online retailers have already doubled their technology spending between 2010 and 2014 – and that figure will double again by 2019, according to Forrester. Within the next 4 years, expenditure on ecommerce software will reach $2.1 billion among larger organizations in the U.S. alone, the analyst predicts, marking a 12% increase in the current annual growth rate. It’s not just the technology itself that will attract greater investment. Forrester forecasts that five times as much budget will … [Read more...]
Could Amazon Prime give your business the competitive advantage?
If there’s one brand that has revolutionized the concept of customer delivery, it’s Amazon. Through it’s Prime delivery service, it has raised the bar – and consumer expectations – on fulfillment, promising to provide customers with their goods in as little time as one hour. This is creating golden opportunities for retailers to impress their customers with super-quick delivery, yet many ecommerce companies haven’t yet signed up to Amazon’s Prime service; despite it being rumored to include … [Read more...]
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