Retailers are caught in a dilemma: on one hand, there are endless channel possibilities in the digital environment, each of which will enable business growth. On the other, expanding into new channels brings logistical complications that could lose customers if handled incorrectly. Embracing new channels is clearly at the forefront of retailers’ minds. According to a Jupiter Research study, 75% of businesses see multichannel expansion as a core growth strategy objective, in terms of both … [Read more...]
8 common traits entrepreneurs share
Successful start-ups come in all shapes and sizes, but there’s one thing they share in common: they have been created by genuinely gifted entrepreneurs. And while each founder will bring a different ethos to their company, there are many personality traits they share in common. Wonder if you have entrepreneurial spirit? Here are 8 hallmarks of dynamic business people: You don’t take anything for granted Most people thrive on the routine – slow burning job, structured daily schedule, … [Read more...]
French ecommerce opportunities will pass €60 billion mark in 2015
Just days after we reported UK ecommerce sales passing the £100 billion barrier for the first time, European online shopping is about to hit another milestone. The French Ecommerce Federation (FEVAD) has predicted that France’s ecommerce sales will hit €62.4 billion by the end of the year – marking a 10% growth in the industry during the space of 12 months. France now has the 6th largest ecommerce market globally, with only the UK and Germany demonstrating greater maturity in … [Read more...]
Social media for ecommerce businesses: Pinterest
Consumers have got social media communication down to a fine art, but the same can’t always be said for brands. Establishing digital conversations with online shoppers is an on-going challenge for most ecommerce businesses – which is why we’re launching a series of blogs packed with tips for creating engaging, exciting content. The first blog in this series is going to focus on one of the less utilized social networks: Pinterest. Many retail businesses dismissed this platform as ‘yet another … [Read more...]
Secure your site: why cybercrime is online retail’s biggest threat this year
Online fraud is on the rise, and e-tailers who fail to maximize their security processes are leaving themselves open to serious information breaches – that’s the warning from the U.S. government. Cyber-crime is now top of the political agenda, with President Obama noting in a recent speech that preventing online fraud is a matter of national economic priority. In fact, legislation is due to be passed this year to protect online businesses, by enabling the private sector to share more … [Read more...]
Mobile will drive major ecommerce promotions in 2015 – here’s why
If you’re one of the few retail businesses that still need convincing about the power of mobile, look no further than recently released stats surrounding Black Friday and Cyber Monday. According to online electrical goods firm AO.com, mobile traffic on these two promotional days alone increased by 35% - and that’s just one retailer’s story. It’s not just direct sales traffic being lifted by mobile interactions, either; the majority of digital conversations surrounding Black Friday and … [Read more...]
Ecommerce could increase small business sales by 30%
The term ecommerce is often associated with large retail brands, but the accessibility of digital shopping platforms is opening up opportunities to smaller firms – as new statistics have proven. According to a new report, small and medium enterprises (SMEs) in Turkey increased their profits by 30% between 2013 and 2014, by investing in the user experience customers receive through their online channels. It’s not just Turkey where ecommerce investment is having a positive effect; across the … [Read more...]
Top tips for starting your own ecommerce business – from successful entrepreneurs
So, you’ve had an idea that you can’t get out of your mind, and you’re ready to turn it into a living, breathing business. How do you ensure this concept translates into a viable company, and doesn’t fall by the wayside like so many other start-ups? The simple truth is, there’s no hard and fast rule for business success, but there’s plenty of information out there. As we touched on in our blog on common mistakes made by ecommerce start-ups, everyone feels the need to offer advice to new … [Read more...]
UK ecommerce market breaks £100 billion+ sales barrier
Here’s a story that will interest of anyone trading within, or looking to launch in, the UK – ecommerce sales broke the £100 billion barrier for the first time in 2014. According to the IMRG Capgemini e-Retail Sales Index, online shopping grew 14% in Britain last year, with a further 12% growth predicted for 2015. Christmas proved a particularly strong period for ecommerce brands operating in the UK, with activity up 13% on the previous years. In total, consumers spent £21.6 billion during … [Read more...]
6 common mistakes ecommerce start-up businesses make
Starting your own business is exhilarating and rewarding, but it’s not without its challenges. As anyone who has embarked on a start-up project knows, there are many pitfalls along the way – and falling into them could mean the difference between failure and success. If you’re launching your own ecommerce business in 2015, to help you along the way, we’ve put together some top tips for dealing with common start-up mistakes. Here’s our guide to 6 things you shouldn’t do when setting up your … [Read more...]
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