Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

How Content Marketing Can Help Ecommerce

by | Ecommerce Marketing |

One of the most valuable benefits of content marketing for e-commerce companies is search engine optimization. Certainly every e-commerce website wants to rank at the top of search results. However, I see very few business owners in the digital industry actually using specific key performance indicators that help understand what content marketing efforts are actually working or not. SEO is the best way attract an increasing rate of traffic and make sales.

Creating and publishing original content, such as a blog, with the use of keywords organically allows search engines to index your site and increase your keyword search ranking. Do some research to see what keywords people usually search for when they are looking for your product, and spread them through out blogs or articles you may write. Be sure not to overuse the word by using only one or two occurrences of each keyword…. Read the full article

Gaining Customer Trust in Ecommerce

by | Ecommerce Business Tips |

When it comes to managing a successful e-commerce business, you must be aware that one of the main factors is gaining and keeping your customer’s trust. Trust plays a huge role in ecommerce in particular, because customers can’t put a face or a physical address to your store. One must feel completely confident in your business to send their money and personal information to you. The more visitors that trust you, the more revenue you bring in.

Your website’s appearance plays a big role in earning trust. When customers visit your site, they look around just as they would in a traditional storefront location. They are scanning throughout the site to decide if they can trust making a purchase from you. A customer may look to make sure your information is up-to-date, as well as looking at the logo and checking for quality graphics…. Read the full article

Using Google Analytics for Ecommerce

by | Ecommerce Business Tips |

GoogleAnalyticsEcommerce

Google Analytics offers a broad spectrum of metrics for ecommerce sites. However, it calls for a proper configuration and knowing what to monitor after. Being an ecommerce site, it is important to use Google Analytics because you cannot physically see your customer. You are not able to see their habits or physically interact with them, causing you to be blind to information about your customers that you would normally get to observe…. Read the full article

Basic of Ecommerce Marketing on YouTube

by | Ecommerce Marketing |

Video marketing has plenty to offer when considering content marketing strategies. Employing quality video content is a great way to engage
website visitors by telling a story deeper than photos or text can express. There are a number of incentives that marketing on YouTube can offer. With the high traffic of YouTube’s search engine, adding videos to your ecommerce site can help drive your SEO rankings. Keep in mind that Google also shows great favoritism to video in search results.

For ecommerce businesses, video provides a powerful way to showcase products. Decide what types of videos will assist in keeping your target
audience engaged and can persuade viewers into becoming subscribers. There are a few different types of videos you can use to promote your ecommerce site:… Read the full article

Website Nightmares: Know This Before You Think of an Ecommerce Store

by | Ecommerce Business Tips |

You know something about web hosting? You won’t know how important it is until a few issues crop up. When they do, you’ll be usually staring at the ceiling since things like NameServers, “A” records, and CNAME can all seem like a different language. Even if you knew some of this, actual work is a lot more complicated.

Trouble is that you won’t have to dig your head into this until something has to be done like changing settings, modifying DNS information, and probably migrating websites from one host to another…. Read the full article

Finding the Right Keywords to Make Ecommerce Marketing Easier

by | Ecommerce Marketing |

Often, companies simply do not put enough thought into the keywords that they are using, whether it is on their onsite content or on the ads that they are using for ecommerce marketing. They keep working on their campaigns with the same tactics and keywords, never realizing just how useless it might be for them. The cost for every sale that they make keeps going up and they simply aren’t getting the return on their investment that they need. It’s important to realize that pay per click ads aren’t meant to build your brand. They are supposed to sell products.

Once you really take the goals of selling to heart, it can be easier to find the right keywords that will actually help sell your products and business. Here are some tips that can help you get onto the right path with your ecommerce marketing…. Read the full article

How Social Media Helps You With Ecommerce

Social Media for ecommerce

by | Ecommerce Marketing |

Let’s take the time machine and go back a good 50 years or so. Say you have this quaint little shop and you sell groceries. You could very well be living in a small town where everyone knows everyone on a first name basis.

So customers walk into your shop, ask about you (and your family), have a friendly chat that could last a few good minutes, and then you’d finally ask for what you want. Over the counter, you’d give away your dollars and cents. For the shopkeeper – that’s you – this repeats itself all through the day…. Read the full article

Find Quality Shipping Software for Online Retailers

by | Ecommerce Business Tips |

Companies today need to have many kinds of software as a means to keep up with the fast-paced world, not to mention all of the competition that’s out there. One of the most important pieces of that technology is the shipping software they use. Having high quality software that can make shipping and tracking shipments just a bit easier can go quite a long way toward making the overall company run more smoothly.  However, you do need to make sure you are buying the right system for your company, and that’s not always an easy thing to do.

Tips for Finding Good Software… Read the full article

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