It’s not hard to see why Rakuten is the largest online retailer in Japan and one of the biggest in the entire world. When it comes to electronics, 
the site has almost any product you could imagine. However, the website is also popular because it allows users to sell items as well. Granting them the ability to make custom pages—called custom product pages—allows users to garner even more customers. However, if you don’t know how to optimize these pages, you’ll lose profits despite them.
One of the first things you should do to augment your Rakuten presence is find, learn and leverage inventory management software. Obviously, a big part of how well you do on Rakuten will have to do with how many items you sell. Eventually, that number is bound to reach a number where inventory management software is necessary to keep everything straight. Fortunately, given Rakuten’s popularity, there are plenty of inventory management software options that work with the website.
Rakuten makes it easy to customize these storefronts to give them any look you desire. So make sure you take this benefit seriously. Your storefront should reflect the type of technological products you’re selling. For those of you who own an ecommerce website, consider building your custom product page to match its appearance. This keeps your brand consistent and makes it easy for you to transfer customers from one site to the other without them becoming confused.
Along the same lines, take advantage of all the options Rakuten provides you for optimizing your custom page. You can add tag lines, for example. There’s no reason you should ever stop short of adding all the images they allow either. This helps your page stand out against others and will convince customers to return, as they know your page is stocked with images and even videos.
As it’s your page, Rakuten allows you to price your products however you please. Rakuten does the same with their inventory and is well known for running daily sales. The site will even allow you to take part in one if you have a product that fits. They’ll assign you an e-commerce consultant who will work with you to decide which items in your inventory may work best for which sale.
If you want to get into eCommerce or simply expand your current operation, you’re leaving money on the table if you don’t consider Rakuten. Between all their customers and the options they provide their sellers, all you need to do is harness the right inventory management software and follow the other advice listed above to get started.
Sources:
http://appath.com/ecommerce-resources/tips-boost-performance-rakuten/