42 articles Ecommerce

You could spend an endless amount of time exploring any competitor's eCommerce website just trying to find the secrets to their success. This may provide a few clues, but unless you really understand the basics, all of your searching and looking will be a waste of time. The basics? Yes, though you might see it as "big picture" thinking, Just consider our very first tip for eCommerce website success: Never forget how easy it is to "click away" from an unappealing site. Don't challenge … [Read more...]

You could have the most attractive online store on the entire Internet, and still not be generating the revenue you feel you should. So, how do you boost your sales? With effective cross-selling. What is Cross-Selling? You see cross-selling in action every time you have lunch at a local fast-food outlet. “You want fries with that?” is cross-selling. Managers often refer to this technique as an up-sell, but they do so mistakenly. An up-sell invites the customer to consider an item that is … [Read more...]

Amazon is one of the largest online marketplaces to buy and sell everything from clothing and furniture to fresh foods with Amazon's various features available. Whether you have a specific product you want to sell or if you are looking to promote an entire online business or merchant account you use online, doing so is possible with the use of Amazon Product Ads. What Are Amazon Product Ads?Amazon Product Ads allow individuals and business owners alike the opportunity to promote and feature … [Read more...]

Copywriting is a big business, and there’s a reason for it: words invoke emotions. Emotions help John Doe buy. Not everyone can hire a top-notch copywriter, so you’d end up writing most of the copy yourself. If you are an ecommerce entrepreneur, you’d have to work on your static content, blog posts, product descriptions, and all those updates on social media. You might also work to compile resources and aim to be an educational hub on the niche your products relate to. We are getting too … [Read more...]

Shopping cart abandonment is a constant concern for online retailers. Potential customers interact with ecommerce websites in different ways. Some will place items in their shopping carts to purchase later or as they compare prices on other websites. However, complications or time-consuming checkout processes can also be a huge turn away for consumers. There are adjustments that can be made to your process in order to improve user experience. Product Availability It can be frustrating to … [Read more...]

The landing page is a special page within your website designed to help encourage those who visit that page to take a particular action. It could be that you want them to buy an item, subscribe to a newsletter or to emails, or nearly anything for that matter. It needs to have a good and strong call to action, naturally. However, quality pages must have certain other elements and features working together if they hope to get actual conversions from visitors. Creating a strong landing page is not … [Read more...]

Most businesses who are selling online today realize that they need to do as much as they can to increase their sales, and a huge part of that is with up selling, as well as cross selling. Some use these two terms interchangeably, but they are actually quite different. Let’s first understand the difference between the two, and then discuss techniques that will work to increase the success of both. What Is Cross Selling? The term cross selling refers to a strategy that companies use to sell … [Read more...]

Many ecommerce websites today are starting to utilize responsive design so they can make sure that the content on their sites are available to consumers no matter what type of device they might be using. Up until relatively recently, when many people would access websites, particularly ecommerce sites, from their mobile phones and tablets, they would simply go to the traditional site that they would find through their laptop and desktop computers. However, those sites did not actually fit those … [Read more...]