In the technological world we live in, mobile devices have become a necessity to everyday life. It is viewed as an essential gadget carried by individuals to stay connected with the world. Mobile phones cover the bulk of a human’s daily life, as we use it for a number of requirements. With many different platforms and competitive advancements, it can be a bit of a challenge to stay up to par with design for the mobile arena. You want to give shoppers an experience that is as user-friendly as the website. It is important that your mobile ecommerce site possess the important elements for mobile access. We will look at some important steps to take when optimizing your ecommerce site for mobile devices.
No matter the amount of content your ecommerce website encloses, there is only so much that should go on a mobile site. There are a few elements that are necessary to be carried over from the web to mobile.
- Site-wise navigation
- Search Bar on each page
- Shopping cart access
- Click-to-call or email
- Optimized text and graphics
- Basic Footer
Consumers tend to have no time and even less patience. The loading speed of your mobile site can determine whether visitor will stay to shop around and if they will return. The rapidity transforms into a higher quality purchase experience.
After completely designing your mobile site, make it a top priority to test, test, and test again. Testing is the best way to measure the performance level of the site. By doing so, you can better understand what should remain or be removed. Even after releasing the site to consumers, keeping a close watch on user experience and engagement is a must.
Product pages are created to attract attention and inform the customer with specific information. It is well known that great product photography is critical in assisting the customer to make a decision on the purchase. With mobile, it is important to have a clear, optimized image that is visible enough for the customer to see detail. Be sure to keep loading speed in mind without damaging the quality of the image.
Along with great photos should come a great description. Product details should be informative, but to the point making use of keywords. Tabbed boxes or stacked menus can break down the details into subsections, such as description, specifications, reviews, etc.
Once the customers has shopped around and decided on merchandise, the remainder of the checkout process should be hassle-free. The shopping cart should allow shoppers to change quantities, remove items and apply promotional or coupon codes without having to go to another page. If the there is too much content on the page, progressive disclosure can be used to put some of the content out of sight.
The checkout process on a mobile device should be seamless and user-friendly. It is important to only include the necessary fields to create a simple experience. Many e-commerce businesses allow customers who use their website to check out with an account login, but it is important to also have guest checkout. Progress bars also relieve the customer, helping them determine how quick the process will be.
Consumers are more likely lo purchase when the ecommerce site is mobile friendly. A good idea would be to look through multiple ecommerce mobile sites and think about what elements aid in making the site mobile-friendly. With the increase of mobile shopping, it is important to employ it to your business. Give your customers a flexible and convenient way to shop at your ecommerce store.