If you're a jewelry retailer, you probably know what I'm talking about when I say that a 50% return rate is not unusual. Some claim that customers are to blame for a high rate of returns, other say it's the sellers fault for making it too easy to send products back. Now who's accountable for high return rates will remain open for discussion. However, we will provide practical tips and tricks on how to reduce your return rate. Train Your Staff Selling is an art. Why? Because each and … [Read more...]

Just like high-quality images, product descriptions play a decisive role in selling items online. However, merchants seem to underestimate the importance of this section in their items' online profile or lack the time to write informative and appealing copy. Many times, product descriptions are incomplete, boring or non-existent. Instead of using the manufacturer's description (provided you have one), we will give you helpful tips how to write your own original copy and inform you of the five … [Read more...]

As consumers keep turning to the Internet and mobile solutions to make their purchase decision, the on-line economy has evolved to the “click and buy” model, and the e-commerce joined forces with the m-commerce (mobile commerce). For businesses that are just starting, this process can be both frustrating and hard to grasp. To avoid this as much as possible we’ve decided to share with you 3 simple e-commerce tips to optimize your customer's experience. Create an oriented customer … [Read more...]

Do you know why so many businesses, and even celebrities, use websites like Facebook? Social media is what marketers refer to as word of mouth. It is the modern version of a "friend of a friend" recommendation, and it works. Here's what we mean: In earlier decades, it was likely that most people asked friends, neighbors, and colleagues to recommend someone when they needed something. Dentists, house painters, tax consultants, tutors...whatever was needed, most people asked others to give them … [Read more...]

For start-up companies, it can be difficult to gather the financial backing and resources to launch your own ecommerce website straight away. This is where Amazon and eBay come into their own, as they enable growing companies to start selling online in a straightforward, cost-effective manner. Both sites are strong platforms for small businesses; it’s interesting to note that nearly two thirds of eBay sales are now fixed price, and the site features hundreds of thousands of professional … [Read more...]

Loyalty is hard to gain in today’s ecommerce world. Customers have so much choice, and such high expectations, that they can change brand allegiance at the drop of a hat. What does foster long-term shopper relationships, however, is customer service. Making consumers feel like their problems are important, valued, and contribute to building better experiences is a powerful tool for growing business relationships. Despite this, many ecommerce companies still fall short when it comes to … [Read more...]