Online Inventory & Order Management Software for Amazon & Ebay Multichannel Sellers

The Hootsuite Vs Buffer Debate

by | Ecommerce Marketing |

One of the most ongoing debates in social media history circles around these two management tools, but the online community remains divided on which provides the best service. Recently, I decided to give Hootsuite a go, but having encountered some issues with the service – I went back to Buffer with my tail between my legs. In my experience, Buffer is just...easier. But does this mean it’s the better option? I’ve put together a feature comparison of each platform to help you to decide for … [Read more...]

How To Design A Great Landing Page

by | Ecommerce Marketing |

Your landing page is probably one of the most important elements of your site, and yet often the most overlooked. A well designed landing page will be the decider on whether a customer engages with your site of bounces off within seconds, so it’s important to get it right!  Remember, this is your online shop window, it’s the first thing your customer will see and it needs to give a professional representation of your product/service. First impressions count. It’s all very well to have a page … [Read more...]

6 Key Steps to Identify your Target Audience

by | Ecommerce Marketing |

Watch any entrepreneur/start up related show and all you’ll hear is ‘niche, niche, niche’. You have to have one, it’s that simple. The world is too big and you’re just too small to target every single person who ‘might’ have an interest in your business, at least to start off with. So you need to identify the people who WILL, you need to find the customers who are already looking for you. You need to be relevant, interesting and most of all...visible. In targeting a specific market, you’re … [Read more...]

How to Set Up your First Google Adwords Campaign

by | Ecommerce Marketing |

  So you’re working on your SEO ranking but it’s taking time, and you don’t have time. This is where Google Adwords comes into play. Paid search can lead to a massive increase in traffic to your store, but if it’s not done right it can sometimes cost more than it’s delivering. However, by following these simple steps, we will get you started on the road to PPC (that’s ‘pay per click’) success in no time! 1. Choose your campaign type and name Select your Geographic location: decide what … [Read more...]

Are you really SELLING your product?

by | Ecommerce Marketing |

  Simply listing a product on your website isn’t going to cut it; you need to sell it on the features and benefits it will provide to your customer.  This is a sales process that has been successful since the dawn of time, from street vendors to telemarketers. Personally, I love window shopping and I’ll often walk around for hours simply ‘looking’ at nice things, but I rarely find the temptation to buy unless I’m presented with two scenarios: I have an actual need for the product, … [Read more...]

Inventory Management Software and Your SEO Efforts

by | Ecommerce Marketing |

Top retailers tend to get several key things right, and among the most important of these things is the management of inventory. In fact, this is such an important element of success that some major, global, retailers have built their businesses on achievement in this area alone. Now, you may yearn for the day when keeping track of sales in real time, and needing alerts to low stock are necessary, but that doesn't mean that you don't have to use inventory management software right … [Read more...]

Great Ways to Use Social Media for More Ecommerce Sales

by | Ecommerce Marketing |

Social media is everywhere today. You can’t go very far without someone talking about what they heard on Twitter or what they liked on Facebook. Since social networking is so prevalent in today’s world, it makes sense that businesses need to be on those sites and active. Of course, many companies are still relatively new to using social media as a means to gain more sales, and they are failing miserably at it. You do not have to fall into that category though. Read on to find some great ways to … [Read more...]

Using Pinterest for Your Ecommerce Business

by | Ecommerce Marketing |

You already know that social media sites such as Facebook and Twitter can do wonders for your business. However, they are certainly not the only social networking sites out there. In fact, many people are using Pinterest today, and that means your company should definitely have an account on Pinterest. However, you do have to be careful about just how you use it and how you interact with people. Just as with the other sites, you do not want to go for the hard sell. Know What You Want to … [Read more...]

Avoid Common Google AdWords Mistakes

by | Ecommerce Marketing |

Marketing on the Internet is essential today, but that does not mean it is easy to do. You need to approach your marketing from several different angles and try different strategies to see what will work the best for you. One of those strategies that are working well for many businesses is utilizing Google AdWords. Proper usage can help with onsite content, including a company’s sales through their ecommerce website. However, proper implementation is important in order for the keywords to work … [Read more...]