When it comes to your ecommerce website, you have plenty on your plate to consider. However, few things are as important or will have as big an effect on your chance at success as optimizing the site. Without getting the approval of popular search engines (especially Google), you could sell the secret to perfect health and not make a single dollar. Here are simple ways anyone can ensure the product pages on their ecommerce website are properly optimized. Each product page on your website … [Read more...]

Just about every website can benefit from having a landing page. Generally, it functions as the website’s homepage, but the whole idea is to hook a new visitor in on sticking around and seeing what the website has to offer. Obviously, in terms of eCommerce, a successful landing page can make all the difference where your bottom line is concerned. So it’s worth reading the rest of this article to ensure you’re optimizing yours. First, there are no tricks to a landing page. It starts with … [Read more...]

Everyone knows LinkedIn is an unrivaled source when you’re trying to land a job or even look for a standout employee. However, LinkedIn can be used for far more than just that. If you run an eCommerce website, you can use LinkedIn to actually help your company in ways that will truly turn a profit. Obviously, you’ll want to start by creating a company page. This is easy enough. What takes a little more thinking is treating it like an actual webpage and not a throwaway account on social … [Read more...]

The more competitive your market, the more advantages you need to convert customers. This is especially true in a poor economy like ours, where you’re losing market share simply because customers are saving their money. One way to handle these issues is by offering discounts or coupons for your ecommerce site. Customers are enticed to stay in the market and shop with you specifically, thanks to your reduced prices. Plus, coupons and discounts give you a chance to influence when they make those … [Read more...]

It should go without saying that social media is here to stay and is only becoming more influential. Once, it used to be that every company out there needed a website if they wanted a shot at staying competitive. Now, the same can be said for a social media presence. If you run an eCommerce site, social media is even more important as you probably lack any physical presence to interact with your customers. Therefore, it pays to know how to best integrate social links whenever … [Read more...]

Twitter only allows you 140 characters at a time, but if you know what you’re doing, that can be more than enough. Your company needs a Twitter page and the following is how you can get started with using it for business. Let’s start with the bio. You get 160 characters plus an image to make the most out of, so use this space wisely. The image should be either your logo or something that is immediately associated with your brand. By no means should you leave the image as that egg. Your bio … [Read more...]

The world of eCommerce is a vast one that includes a diverse range of businesses. This can make giving broad advice about that world a tall order; perhaps it’s one that should even be avoided. However, one topic that everyone in eCommerce should know about is Google AdWords. If you’re unfamiliar with how Google AdWords works, it’s a simple enough concept (though it can get complicated quick). Google actually auctions off the right to show up on their results page for popular keywords. … [Read more...]

Just about everyone in the world has heard of Sears. It’s certainly a staple of not just American commerce, but even culture. For more than 120 years, Sears has been synonymous with the term “department store.” However, now their eCommerce website is rubbing shoulders with Amazon, Rakuten and other online retailers that provide a section for users to sell their own products. Sears welcomes three types of sellers to list products on their eCommerce website. These include items sold and shipped … [Read more...]

Although it’s the height of social media, don’t make the mistake of thinking Facebook isn’t a place to do business. Worldwide, more than 1.2 billion people use Facebook every month. That’s a 15% increase in just one year. Of that number, a little over 800 million check in with the website every single day. This represents an increase of 21% from the year prior. If you can’t make those kinds of numbers work to your advantage, maybe eCommerce isn’t for you. Fortunately, the below methods will … [Read more...]