When a seller wants to increase sales, they need to be able to stand out from the competition. Those who sell products on some of the large ecommerce sites often find that standing out is not always easy, since so many of the listings and pages look the same. Many customers do not even realize that they are dealing with different sellers on those sites. Fortunately, you do have some options with Rakuten.com to be a bit different from all of the other pages on the site. By using custom product pages for the products that you feel need more focus, it can help to boost sales.
What Do Custom Pages Offer?
When you choose to create custom pages, it is possible to make your products stand out by adding things such as taglines, more images, and even a video demo of the product. Of course, not all products will need video demos, but the ability to add them is a great feature that can get potential customers to engage with the product page. Because you are able to provide so much more information about the products on these pages, the customers will not have as many questions or concerns about buying, and this can move them toward making a purchase more quickly. Rakuten’s own research shows that products that have custom pages actually have better conversion rates than they did prior to using custom pages.
You can choose which products you want to create custom pages for by searching through your products or searching with the SKU. By checking the “customize this template box” in the page template option, you can make changes for that page specifically. You can start adding your tagline, logo, video, and more very easily. While it is relatively easy to make these changes, they can be rather time consuming, and getting some help to handle all of those changes, if you plan to make a large number of custom pages, could be a good idea.
Make Everything Unique
In addition to the custom product pages, users can also add their own logos to the, which help the seller to improve brand awareness. One of the things to note about uploading logos and images though is that they do not allow there to be any links, images, or text that leads the buyers outside of Rakuten.com. If the logo you use usually has a .com in it, you will have to remove it before you place it on your pages.
By making as many aspects of your store on the ecommerce website as unique and interesting as possible, sellers have a better chance of gaining visitors and ultimately gaining more sales. Managing your products across all of the sites on which you sell can be difficult without the right help and the right tools. Appath has the help you need to make selling online as simple and painless as possible. Instead of going it alone all the time, consider just how much they could make life easier.
Summary: You want to be able to make your products stand out from the crowd, and Rakuten offers you the perfect opportunity to do that. You can create custom pages and change the look of your store by adding logos, taglines, video, and more. These help to give your brand a boost, and they can help to increase the conversion rate on the products you are selling. According to research from Rakuten, creating custom pages for as many products as possible can help to increase your selling prowess on the site, as products on custom pages generally have a higher conversion rate.