You need to have a high quality ecommerce site if you expect to get sales and have a thriving business. However, those who are new to the business, and even some who have been around for years, have trouble when it comes to creating high quality sites that actually work when it comes to conversions. Let’s look at some of the biggest mistakes in the realm of ecommerce websites so you can avoid those issues.
Lack of Descriptions
Some online stores do not have actual product descriptions. They might have the basic facts about an item, but they do not include any actual information that gives the item some personality. This is a huge mistake. The description area is a great place to include keywords and to get the customer excited about the product and the benefits it can offer them. Companies should not make the mistake of thinking that the buyers automatically know what they want. The descriptions drive them toward the sale.
Lack of Quality Images
Here’s another area where many companies have issues. They don’t put any effort into including quality photos. Whether you are the manufacturer of the item as well as the seller, or you are selling items created by another manufacturer, it is important to have good images that complement the product description. In addition, consider using images other than those from the manufacturer. You may be able to take your own images that are even better and that make the product look truly outstanding.
Not Considering Mobile
You really do need to consider mobile sites in today’s world. More and more people are using mobile phones and tablets to shop while they are away from home. This means your site needs to be fast, responsive, and easy to use for those mobile visitors. Having a responsive mobile design is essential, and the site needs to work well across the different platforms. Otherwise, you could lose sales.
Lack of Social Media
Social media is very popular, as well, and it is important to integrate this into your ecommerce site for the best results. You should make sure that you have like, post, and tweet buttons on all of your products, so people can post items they like or that they just bought to their social networks. It helps to get your brand in front of other people, which can ultimately lead to more sales. Social media is actually quite influential when it comes to peoples’ buying habits.
No Call to Action
Just because people are on your site, it does not mean they are actually going to buy anything. You need to make sure that you have calls to action on your product pages that compel the shoppers to buy. Having clear calls to action on your landing pages and descriptions really can make a difference so do not neglect it.
Your site has to look good inside and out alike. This means that it needs to be easy to use and navigate from an aesthetic point of view, but it needs to have good architecture underneath, as well. Good design will help to ensure that pages actually load quickly. Fast loading is important, as people will simply leave your site if the pages take too long to load.
Not Able to Provide Support
One of the reasons that people stop shopping when they are on a site is that they do not know who to ask if they have questions. By enabling something such as live chat support on the site, it can give them the opportunity of getting the help they need.