When you peruse eBay, you will likely see many different types of listings. Some of them are quite good and get the product and message across nicely and quickly. Others are a jumbled mess. If you are a retailer on eBay, you do not want to fall into the latter category. Take the time to learn how to make your listings better and more cohesive from one product to another. This helps to unify your listings and grow your brand on the site. Here are some relatively simple – yet important – tips to keep in mind when you are creating your listings. They will serve you well, and they will make you look professional. By following some simple guidelines, it is possible for anyone to create nice looking listings.
Consider a Template
This is one of the fastest and easiest ways to get things in order on your site, and you can find quite a few different templates out there that are ready to download and use. Some have a fee associated with them and others are free. Some listing tools will have templates built right into them, and you can use those instead. The point is that you want to have a singular blueprint that you use for all of the listings that you put on eBay.
When you have a template, you still need to make sure that the things you put into that template actually look good. They will have different sections, and they should all have a polished and professional look. Your header image should include your company logo. This should be on the left side of the header, while the right side can include your contact details. You can even add your company’s tagline or slogan to the header. The header, which you add to the template, will be the same on all of your product listings.
Below the header, you will want to add the headline. This is where you can add information about the product, such as the title. Now that you are creating actual text for the listing, it is important to remember that you want to keep the look of the text consistent throughout. Choose an easy to read font, such as Arial, and stick with it on your listings.
Below this, place your main photo, which should be your best product image. Following that will be the description, which should be unique and compelling. Include information about the product, benefits to the buyer, and try to appeal to the buyer’s senses and desires when writing the description. In addition, it’s a good idea to break the text up into a couple of paragraphs, just so it is a bit easier to read and seems to flow faster. It’s also easy to scan this way.
After the description, place a list of bullet points that hit on the main features or benefits. This gives the reader something quick and easy to look at to get the gist of what the product is and what it offers. Below the bullet points, add some other product pictures. Make sure the photos are actually high quality though, as you want to present the items in the best possible light.
You might also want to consider adding some cross selling elements to the listing as well, even though it is not a necessity. However, it could be a very good way to sell even more. If you sell sneakers, for example, you could cross sell some additional laces, shoe cleaning products, and other ancillary items that someone might want to buy.
It takes some time to develop the perfect method for creating your listings, but with some practice, you can improve the quality of your eBay listings. It is well worth the effort.