The average ecommerce site can convert between 2% and 4% of their visitors into actual customers. Some of the larger sites out there have even higher conversion rates. If you have been wondering what you might be able to do to help boost your sales, then upselling might help. The upsell is a tried and true method of salespeople who are dealing with customers face-to-face, but that does not mean you can’t also use these techniques for online sales with your ecommerce website.
What Is Upselling?
Upselling simply means to show the customer another item that is similar to the one he or she is considering. The new item is generally an upgrade to the original though. For example, if someone were shopping for an external hard drive and they are considering getting a 500GB drive, the upsell would be to show the customer a 1TB drive for just a little bit higher cost. By showing the customer that he or she could get something better without having to spend too much more, the customer might decide to choose that item. They get a better item and you receive more money for the sale. It is a very effective technique, and it is something that all ecommerce websites should use.
What Types of Upselling Techniques Work?
Within the realm of upselling are a number of different techniques that may work well for different situations. It’s a good idea to consider how some of these might be able to help your online business sell more and make more.
First, there is the technique of offering discounts for buying more than one of a certain type of item. This can work well for some types of products, including consumable items. Batteries are a good example, and so are makeup, razors, and food. Even though you would offer a discount, you are still selling more and thus making more money.
Second, offering free shipping for orders over a certain amount can be a great way to get more sales from your ecommerce website. People do not like the idea of paying shipping costs, so when you can eat those costs, it makes the buyers happy. They will gladly spend a bit more. However, it is important to remember that you need to make the purchase minimum price something that is still affordable to get the best results.
Take some time to look at the various types of products you offer and see whether these or other upselling techniques will work for them. Implement them on your ecommerce website, and then see which of them works the best for you and follow suit with more products. Just make sure the deals are still netting you enough of a profit to be worth your while.
Working with consultants and using the right tools for your ecommerce shop can help to make implementing and understanding the pros of upselling even easier. Appath is a great solution for sellers who are trying to make the most of their online stores.
Everyone who sells online wants to have a successful store, and in order for that to happen, sellers need to implement certain types of sales techniques, including upselling. By showing customers other items that might interest them and that have more to offer than the one they are currently considering, they may choose to buy that other, more expensive item. Giving customers the option of ordering more than one unit of a particular item for a discount is another type of upsell that can work quite well for many online stores. It is particularly effective for consumable items.