Operational guidance for multichannel ecommerce
Practical guidance for multichannel ecommerce sellers — marketplaces, fulfillment, comparison shopping, and social channels.
How to reduce ecommerce store abandoned cart rates
Ask an ecommerce retailer what their biggest day-to-day bugbear is, chances are they’ll say abandoned carts. There’s nothing more frustrating than strong traffic figures to your website, only for activity to trail off before a transaction…
5 Tips for eCommerce Website Success
You could spend an endless amount of time exploring any competitor's eCommerce website just trying to find the secrets to their success. This may provide a few clues, but unless you really understand the basics, all of your searching and…
Optimizing Listings for Amazon
When it comes to online shopping, Amazon.com is indisputably one of the best known and most frequently visited online marketplaces. This means that ecommerce businesses that aren’t listing their products on Amazon are doing themselves a…
Effective Cross-Selling in Ecommerce
You could have the most attractive online store on the entire Internet, and still not be generating the revenue you feel you should. So, how do you boost your sales? With effective cross-selling. What is Cross-Selling? You see…
Grow Ecommerce Sales with Amazon Product Ads
Amazon is one of the largest online marketplaces to buy and sell everything from clothing and furniture to fresh foods with Amazon's various features available. Whether you have a specific product you want to sell or if you are looking to…
How to Make Product Descriptions On Your Ecommerce Store Sizzle
Copywriting is a big business, and there’s a reason for it: words invoke emotions. Emotions help John Doe buy. Not everyone can hire a top-notch copywriter, so you’d end up writing most of the copy yourself. If you are an ecommerce…
How to Use Linkedin to Generate Ecommerce Leads, The Right Way
Photographer link: https://www.flickr.com/photos/nanpalmero/ Linkedin has been hailed as the most important professional social network. It is important for any professional to have a LinkedIn account. It is a social network, yet…
Reducing Shopping Cart Abandonment
Shopping cart abandonment is a constant concern for online retailers. Potential customers interact with ecommerce websites in different ways. Some will place items in their shopping carts to purchase later or as they compare prices on…
Social Media Marketing Tips for Ecommerce
The majority of consumers use social media as a guide to make a purchase. Online shoppers use social media to share their favorite finds with their followers on a daily bases. Despite the awakening statistics behind its popularity and…
Quality Product Photography for Etsy
Pictures make all the difference on Etsy. Knowing how to create quality photos is one of the most beneficial things you can do to improve your Etsy shop. Strong, clear photos will help you stand out on the search page. Great photos will…
Important Elements of a Mobile Ecommerce Site
In the technological world we live in, mobile devices have become a necessity to everyday life. It is viewed as an essential gadget carried by individuals to stay connected with the world. Mobile phones cover the bulk of a human’s daily…
Make Use of Snapchat for Ecommerce
When thinking about social strategy, you’re always looking for new ways to connect with your customers. Innovative social platforms are continuously emerging online, building endless opportunities for businesses to communicate with their…
How to Use LinkedIn for Making Ecommerce Sales
LinkedIn is one of the most popular social networks in the world today, and it boasts more than 150 million members around the world. Just because it is a bit different from other social networks, such as Twitter and Facebook, some…
Optimizing Your Titles on eBay the Right Way
When you are selling on eBay, it is important to remember how vital your titles are when it comes to getting exposure on the site. When you put in the work to create great titles, it really can help you get to the top of the customer’s…
Elements of a Successful Landing Page
The landing page is a special page within your website designed to help encourage those who visit that page to take a particular action. It could be that you want them to buy an item, subscribe to a newsletter or to emails, or nearly…
Keep in Touch with Customers on Twitter
Many companies dread the thought of customer service , worrying that it could take up too much time and resources, or that they will constantly have to deal with irate customers. While this can happen, good customer service is essential…
Tips for Getting Good Reviews and Feedback on eBay
One of the hallmarks of eBay is the feedback and reviews the sellers receive. This serves as a great way to let customers know whether they should be buying from certain companies and sellers on the site or not. If you are selling, it is…
Tips for Cross Selling and Up Selling on an Ecommerce Site
Most businesses who are selling online today realize that they need to do as much as they can to increase their sales, and a huge part of that is with up selling, as well as cross selling. Some use these two terms interchangeably, but they…
How to Run a Fun Contest on Pinterest
One of the best ways to garner more interest for your business and your products is by holding contests through the various social media sites. One of the very best options for running contests today in the social media realm is actually…
Responsive Design Importance for Ecommerce Store
Many ecommerce websites today are starting to utilize responsive design so they can make sure that the content on their sites are available to consumers no matter what type of device they might be using. Up until relatively recently, when…
eBay Shipping Management Tips
You have a successful online shop, and you are selling a substantial number of items through eBay and other sites daily. Things are going well with your site, but it can be difficult to manage all of the shipping many times, and the last…
Tips for Getting Ecommerce Sales via Facebook
Many companies who sell online find that Facebook still has quite a bit of potential when it comes to making sales. Other social media sites are making great strides toward dethroning Facebook, but it remains the King of the Hill for the…
How Shipping Management Software Helps Your Ecommerce Business
Anyone who has an ecommerce business knows just how competitive it can be, and how difficult it can be to stand out from the competition. You may have the same or similar products as another seller, and you might feel as though you have…
Resolving Disputes on eBay
Selling on eBay can be a great opportunity for your business, and it can be fun. It also has the potential to be quite profitable when you know how to make the system work well for you. Of course, whenever you are selling, there is always…
How to Run a Contest for Your Twitter Followers
Twitter is a great social networking platform with millions of daily users, and you’ve probably been using the site to start gaining your own followers for your company. It can be a great way to find new leads and to turn them into…
Best Ways to Optimize Your Landing Page
Landing pages may well be a very important part of your ecommerce strategy, just as they are with so many other online sellers today. Therefore, putting in the work and research to understand the best ways to create landing pages that work…
Top Tips for Selling on Etsy
Over the past few years, Etsy has been growing into quite the powerhouse when it comes to selling online. It fits into a very specific niche, where the majority of the items on the site are handmade. The site prides itself on that handmade…
Pinterest and Ecommerce SEO
When one first looks at Pinterest, it’s easy to see why it is so popular. It’s a simple site for sharing great looking photos of just about everything. Companies like to use it because they can share images of their products with people,…
Optimize Your Ecommerce Store
Getting sales online is never truly easy, and there is always the chance that something could make the customer click away at the last minute. It is your job as an online retailer to make sure that doesn’t happen, and by optimizing your…
Creating Compelling Product Descriptions for Amazon and eBay
One of the most important aspects of really mastering marketplaces such as Amazon and eBay is getting the product descriptions right. So many times, sellers focus on the “nuts and bolts” behind their products and their online stores. They…
The Right Content on Social Media Leads to Ecommerce Sales
Social media has been around for a while now, and many marketers have had plenty of time to become well acquainted with the ins and outs of different sites to see how they translate to sales. Most feel that these types of sites have…
Tips for Creating a Quality Ecommerce Store Customers Love
Ultimately, you want to create a store that makes it as easy as possible for your customers to go from finding the product they want to the check out. Developing a high quality ecommerce store that works well and that your customers love…
Quality Tools for Selling on eBay
Those who are new to eBay, as well as those who have been selling on the site for some time now, need to have the right tools in their repertoire if they hope to have any chance of success. A Central Hub Selling Manager is one of the most…
Using Facebook for Customer Service
Today, many people who have issues with a company, such as yours, tend to head online to voice their complaints. They often head to one of the social media platforms, such as Facebook , to do so. This has the potential to be quite bad for…
Benefits of Using a Central System for Managing Online Transactions
When you are starting a business today, choosing all of the various types of software you need to run that company can be intimidating. The days of leasing and opening a storefront and calling it a job well done are long gone. Today, you…
How to Stop Ecommerce Shopping Cart Abandonment
You want customers to add items to the ecommerce shopping cart on your site. It gets them that much closer to the sale. However, it is very important to remember that, just because they put the item into their cart, it does not mean they…
Getting Started as a Retailer on eBay
Many individuals and retailers are having success on eBay today and it might be a marketplace that you want to enter. While it holds a substantial amount of potential for many different types of entrepreneurs, whether they are running a…
How to Use Pinterest for Ecommerce Sales
When one first looks at Pinterest, you would not imagine that it rivals, and can actually beat Facebook in terms of the sales it is able to generate. It’s a photo sharing and commenting social site, and there are plenty of pictures of…
What Features Should an Ecommerce Site Offer
When you start running an ecommerce site , you have to realize that it is not all going to be sunshine and roses. It is hard work to get a business up and running today, and it can be even more difficult to make sure the business is…
Basics of Working with Rakuten.com / Buy.com
Many online sellers today are looking to expand their sales into other marketplaces, such as Amazon and eBay. However, those aren’t the only two options out there. One of the others that sellers should seriously consider is Rakuten.com, or…
How to Run a Successful Facebook Contest
Have you thought about running a Facebook contest to help promote your ecommerce site and business? Chances are good that it might have crossed your mind, but you might not have much knowledge of exactly how you can do this and make it a…
Better Photos Equal More Ecommerce Sales
You are running a business that sells products so, naturally, you want to sell as much as possible. When it comes to selling online, you have to remember that your potential customers have no way of actually getting their hands on the…
How to Manage Your Multichannel Inventory
One of the most important elements of any business that sells products is inventory management. However, when you mention this to most people who are in business, it tends to put them to sleep. Managing your inventory is not one of the…
Amazon Inventory Management Tips
When you are selling through large sites such as Amazon, it can be quite easy to let your inventory get away from you. However, inventory issues could be one of the biggest problems for your company, and it could cost you dearly. Proper…
Working with HookLogic for Ecommerce Advertising
No matter what industry you’re in, you’ll benefit from having an online presence. In fact, if you’re still conducting business without a website, you represent a dying breed in the world of commerce. Nonetheless, having a website isn’t…
Tips for New Online Retailers
Quite often, new retailers online fail because they do not know how they should be running their business. It is still relatively new territory, and starting an ecommerce shop, whether you are working solo or with a larger team, can be…
Make the Most of Rich Pins on Pinterest
When someone first starts looking at the social network Pinterest, he or she may not realize just how robust it is as well as all of the options that it can offer to businesses. It actually is far more than just a photo pinning and sharing…
How to Create a Perfect eBay Listing
When you peruse eBay, you will likely see many different types of listings. Some of them are quite good and get the product and message across nicely and quickly. Others are a jumbled mess. If you are a retailer on eBay, you do not want to…
Good Business Practices for Creating and Distributing Coupons
Everyone loves coupons because they can help to save some money. In a world where it seems people have less money to go around, saving is always a good thing, and many businesses understand this. Smart companies understand this, and they…
Fast Loading Sites and Pages Important for Ecommerce
People today live in the fast food age. They want things right now, and they don’t want to wait for it. That’s why marketplaces such as Amazon offer next day shipping and why some companies are offering digital downloads of items. People…
Avoid Google PLA Mistakes
Many companies, both large and small, have been using PLAs , or product listing ads, through Google as a means to improve their ranks for Google Shopping. Of course, many companies have actually had a bit of trouble wrapping their heads…
How to Make Pinterest Work for You
If you don’t think Pinterest is a website with serious business potential, keep reading. Although it may seem like a simple enough platform, Pinterest has millions of eyes on it every day and it doesn’t cost you anything to use. There…
How to Get Started Selling on Amazon
More and more consumers are using online marketplaces, such as Amazon.com, rather than going to the brand’s actual website. Those online retailers out there who have their own site for sales may want to consider becoming a part of those…
Deliver Better Customer Service in Ecommerce
What is the most important element of your ecommerce business? Some out there might be thinking that the obvious answer is the products they sell, or the speed of their site, or they were thinking that before they saw the title of this…
How to Integrate Social Media to Your Ecommerce Site
Social media and ecommerce are the peanut butter and jelly of the Internet. They simply go together well. However, many online sellers out there are acting as though they have a peanut allergy because they are simply not leveraging the…
Get Started with Newegg Today
One of the channels that you will certainly want to consider using for your online retail business is Newegg, which is becoming quite popular. When you first start using the system, it is easy to feel a bit intimidated by all of the…
Customers Love Comparison Shopping and Businesses Need to Take Note
When you are running an ecommerce site, or any business for that matter, you need to think like your customers if you hope to do well. This simply means that you need to know what they want and expect, as well as how they shop. Most…
Biggest Mistakes of Ecommerce Sites
You need to have a high quality ecommerce site if you expect to get sales and have a thriving business. However, those who are new to the business, and even some who have been around for years, have trouble when it comes to creating high…
Tips and Tricks for Making Better Use of Google Shopping
Google Shopping still has quite a few things to offer those retailers who are committed to actually using the system and learning all of the nuances that make it work well. The latest iteration of the system. The system has pros and cons,…
Use these Amazon Basics to Start Making Money
No matter what it is you want to purchase, from an old out-of-print book to the newest video game, chances are you can find it on Amazon and for far less than your best local option. As the largest online retailer in the world, Amazon…
Achieving and Maintaining High Feedback
It doesn’t take an expert to know that the point of your eCommerce website is to bring in traffic and convert those visitors into customers. However, sometimes it takes a bit of veteran’s wisdom to appreciate that sales are only part of…
Benefits of Using Custom Pages for Rakuten
When a seller wants to increase sales, they need to be able to stand out from the competition. Those who sell products on some of the large ecommerce sites often find that standing out is not always easy, since so many of the listings and…
Tips for Improving Online Sales
Whether you have a brand new ecommerce website, or you have been selling for years, everyone wants the same thing – to increase their number of sales and improve the position of their brand. Sometimes though, you are so busy with the daily…
Upselling Techniques for Ecommerce Sites
The average ecommerce site can convert between 2% and 4% of their visitors into actual customers. Some of the larger sites out there have even higher conversion rates. If you have been wondering what you might be able to do to help boost…
How to Maintain a Great Merchant Rating on Amazon
Amazon is the powerhouse of online sellers, and every company that has products to sell should consider selling through them as a merchant. It helps to put those products in front of more customers around the world. Sellers have the…
Working with Discounts and Coupons for Great Results
Many ecommerce websites like the idea of using discounts and coupons, but they do not always know how to implement them for the best results. They may offer an occasional coupon and see a few sales from it, and then deem the experiment a…
Optimizing Listings for Your Ecommerce Site
Ecommerce websites all tend to have a few very unfortunate things in common. They have very little copy, and it is difficult to ensure you are getting high quality keywords that will make a difference to your SEO. Sellers also find that…
Tips for Retailers Selling on Amazon
Shopping in the brick and mortar stores has been losing its luster for quite a few years now, and more and more people are turning to the web to buy their goods. Now is the perfect time to have an ecommerce website, but finding an audience…
Optimizing Titles and Descriptions for Google Rankings for Ecommerce Sites
When you have a large number of product pages on your ecommerce sites, trying to get great Google rankings is not always easy for a number of reasons. If you have hundreds or thousands of products, it can be time consuming. In fact, it can…
Use Twitter to Find Sales Prospects
Twitter is one of the fastest growing social networks in the world with countless millions of daily users. With so many people using the social network, it’s easy to see why so many businesses are learning to use the site. It is a great…
Landing Page Optimization Tips
One of the biggest issues with many landing pages today is the fact that they take so long to get to the point that many people simply do not have the time or inclination to wade through a page packed full of information just to understand…
Working with Sears Marketplace
Sears has been a trusted name in business for decades, and in the digital world, they’ve actually expanded what they do and what they offer, and they’ve even opened up to letting other sellers, such as you, go through their site in a…
Integrating Social Links with Your Ecommerce Website
Sellers who hope to do well and have a successful online store really need to leverage the full power of the Internet, and that means incorporating social media to their ecommerce website. A few years ago, this was unheard of, but social…
Winning the Amazon Buy Box
When shoppers are looking for products, more and more of them will turn to Amazon even before searching through Google. They realize that Amazon has a wide array of different types of products, and that they will likely be able to find…
Tips to Help Optimize Meta Tags for Ecommerce
When developing your ecommerce website, you need everything to be as perfect as possible. This includes the look of the site, the navigation, the description of the products, and the quality and convenience your ecommerce shopping cart.…
Responsive Design for Ecommerce Sites
More and more websites today are making use of responsive design. With so many people using mobile devices for surfing the web, having a responsive design that can work with mobile can help you quite a bit. Customers often find it…
Using Twitter for Customer Service and Support
Quite a few of your customers probably have Twitter accounts, as social media is very popular amongst many different age brackets today. Companies have Twitter accounts, as well, and if you do not have one yet, you really do need to start.…
Optimizing Images for Ecommerce Websites
When most people shop, whether they are online or in a brick and mortar store, the physical appearance of the item is one of the selling points most of the time. Of course, with online shopping, the only way to look at the product is…
Achieving and Maintaining High Feedback as an eBay Seller
One of the great things about online retailers is that buyers have the ability to provide instant feedback about their experience with the seller. When you are a great seller, you can get a great rating, which can lead to more sales.…
Ways to Generate Leads and Make Sales on YouTube
How many avenues are you using to promote your business and find leads? In today’s technological and fast-paced world, it becomes far too easy to miss or neglect certain avenues of lead generation. They simply follow the paths of other…
Understanding Google Product Listing Ads
Google Product Listing Ads, or PLA, can be an important part of your business, and they do not have to break the marketing budget. They are still a relatively new form of advertising, but sellers should seriously consider some of the…
Customers Want Easy Checkout Without Registration
When a potential customer comes to your website to shop, they want the experience to be as hassle-free as possible. However, many ecommerce websites out there today seem to do everything in their power to make things as inconvenient as…
Benefits of Using eBay Store and Listing Templates
Do you really want to have an eBay store that looks like so many of the other stores and seller pages on the site? If you do not choose to use templates for your store and your listings, you are missing an excellent opportunity for…
Cross-Selling Tips for Ecommerce Websites
Those ecommerce sites that want to see a nice increase in sales should certainly consider all of the benefits that cross-selling can offer. It is a great way to help your customer get everything he or she needs while increasing your own…
Optimizing Titles and Descriptions for eBay
When you are selling on eBay or any ecommerce website for that matter, your product description and title are some of the most important elements. They are the advertisement that gets potential buyers to want to learn more about the…
You Can Use Facebook to Generate Sales
Facebook is the most popular social network in use today, with more than 1.23 billion people around the world using the service. With so many people on the site, your business should certainly learn some of the best ways to find customers…
Working with Hooklogic and Similar Companies
How much experience do you have when it comes to digital marketing and actually finding customers? While you may have some great products you want to get out to market, it can be hard to handle all of the different processes of setting up…
Fast Loading Web Pages Are Important for Ecommerce
Everyone who has a website, whether they have a personal site or an ecommerce website , wants one that is easy to navigate and that is easy on the eyes. However, sometimes, a beautiful website just isn’t enough for visitors. If the webpage…
Basics of Selling on Amazon Compared to eBay
One of the best platforms on which to sell online merchandise is Amazon, although there are some ecommerce sellers out there that are not even aware that they can set up an Amazon seller account. They set up their stores on eBay and…
Mistakes Businesses Are Making with Google+
Social networking is all the rage today, but that does not mean it will fade in popularity. In fact, more and more people are becoming a part of social networks all of the time. For businesses such as yours, this means that using social…
Google AdWords and Comparison Shopping
It is important to understand the difference between Google Shopping and Google AdWords, as they are quite different. Sellers will likely want to work with both of these options, as the tools can help immensely with marketing so sellers…
Tips for Creating a Great Ecommerce Website
Your ecommerce website is one of the most important aspects of your business, and is often one of the first things that your customers will see. You know what they say about first impressions. If you have a poor looking site that does not…
Basics of Starting to Sell on eBay
One of the first and best suggestions for those who decide to sell on eBay and other sites is to get some assistance from Appath, and to use eBay seller software to make the process of listing and managing items faster and easier. However,…
Tips for Using Pinterest for Your Ecommerce Business
How many of the social networking sites are you using for your business right now? If you are like many companies out there trying to make headway with your ecommerce websites, chances are good that you are on Facebook and Twitter, and…
Merchants Benefit from Shopping.com
Shopping.com has been around for a number of years. The first iteration of the site began in 1999, and it went under the name DealTime. In 2005, eBay acquired the company and changed the name to Shopping.com, and that was when it really…
Multi Channel Retailing Benefits for Your Ecommerce Website
For most retailers who are just starting out and setting up their ecommerce website , the thought of trying to build something that is actually successful is very exciting and anything seems possible. However, without the right tools and…
Getting Started with Etsy
Etsy is an ecommerce site with a very special focus, and as such, it might not be right for all sellers. The site focuses on handmade and vintage items and crafting supplies. They categorize vintage as items that are more than twenty years…
Make Use of Instagram for Business
Social media is a powerful tool and it is one all types of businesses, from the large brick and mortar stores to the online only ecommerce websites, need to learn how to use. With all of the different types of social networking sites out…
Do Businesses Need Bizrate?
Bizrate has been around since 1996, making it one of the oldest and first sites offering a place for customers to leave feedback about their experience with online retailers. In 1999, they added the ability to search for products to round…
LinkedIn for Boosting Your Business and Getting Sales
Many people do not realize that LinkedIn actually has some real benefits when it comes to spreading the word about your ecommerce business and even getting sales. Most see the site as a means to connect with other businesses, and while…
Tips to Succeed with Google Shopping and Product Listing Ads
Google Shopping and Product Listing Ads have quite a bit of potential, but it is important to know the best path for success when using these ads as a part of your marketing campaign. The first thing you need to do is set up a good…
Understanding the Newegg Basics for Sellers
Newegg has been around for well over a decade now. When they first started, they were selling mainly computer hardware and software, and while that is still the focus of the site, they have a large number of other item categories now. They…
Write Compelling Product Descriptions for Your Ecommerce Site
What is it that makes a customer buy a product? Ultimately, it comes down to a number of different factors. The item has to be something they need or want, naturally. However, one of the things that can really help to sell an item, and one…
How to Use Facebook for Customer Service
Bad customer service can be the death knell of any business, including yours. When someone receives poor service, the first thing they usually do is swear not to do business with that company again. Today, they will generally take to the…
Tips to Boost Performance on Rakuten
Rakuten.com, formerly known as Buy.com, is a high quality and trusted website that many customers use each day for all sorts of different purchases. If you have an ecommerce website, and you want to start selling through Rakuten as well,…
Keyword Research Tips for Ecommerce
All sites on the web, whether it is a blog or an ecommerce site, need to understand the importance of keywords. Using the right keywords, and using them correctly, can help them position their site higher up in the search engine rankings,…
Understanding Paid Search and How It Relates to Your Ecommerce Site
Paid search marketing is one of the most common ways of advertising on the web today, and retailers collectively spend billions of dollars on this type of advertising each year. However, many companies, and possibly your company, may not…
The Basics of Selling on Rakuten
Rakuten.com, formerly called Buy.com, helps to make it very easy for sellers to become a part of the ecommerce website and to start selling more. After learning the Rakuten basics, sellers will need to have a valid credit card, tax ID, and…
Are You Making These Ecommerce Mistakes?
If you have an ecommerce site, you might feel that you are already doing everything you can to increase your sales and improve your bottom line. While you might be doing everything right, many businesses are making some big mistakes with…
Things You Need to Understand With Comparison Shopping
Comparison shopping engines have the potential to boost your level of sales, which is what every business wants. Of course, when you are new to working with CSEs, they can be a bit confusing. It is important to learn as much as possible…
Great Tips for Generating Leads with Social Media
Everyone is on social media today, and that means your business needs to be on there as well. No matter the size of your business and no matter what you sell on your ecommerce website, you need to make an effort to be on all of the major…