42 articles Ecommerce

One of the biggest issues with many landing pages today is the fact that they take so long to get to the point that many people simply do not have the time or inclination to wade through a page packed full of information just to understand what the page offers. In fact, many companies are making quite a few mistakes with landing pages. Here are some tips to help keep you on the right track. Keep the Page Clear and to the Point Instead of creating a long and rambling page, it makes far more … [Read more...]

When developing your ecommerce website, you need everything to be as perfect as possible. This includes the look of the site, the navigation, the description of the products, and the quality and convenience your ecommerce shopping cart. However, one of the areas where many people who are developing these sites tend to forget is the meta tags. While the keyword tags might not have as much importance as they once did, they are still important parts of the page, and sellers really do need to pay … [Read more...]

More and more websites today are making use of responsive design. With so many people using mobile devices for surfing the web, having a responsive design that can work with mobile can help you quite a bit. Customers often find it difficult to try to navigate traditional pages on mobile devices, and they may not always be able to find the information they want because they have to attempt to scroll around the page. When you have an ecommerce site and you are trying to make sales, this is a very … [Read more...]

When most people shop, whether they are online or in a brick and mortar store, the physical appearance of the item is one of the selling points most of the time. Of course, with online shopping, the only way to look at the product is through the selection of images the seller offers. Great photos optimized for the web, help to garner better results. What does it mean to optimize images for ecommerce websites though? This is one of the big points of confusion and frustration for many sellers, but … [Read more...]

When a potential customer comes to your website to shop, they want the experience to be as hassle-free as possible. However, many ecommerce websites out there today seem to do everything in their power to make things as inconvenient as they can for the customers. They have constant pop-ups in the hopes to capture emails for newsletters and email lists. They may require signups and registration before a customer can place an order. Customers do not want to deal with all of those hassles. They … [Read more...]

Those ecommerce sites that want to see a nice increase in sales should certainly consider all of the benefits that cross-selling can offer. It is a great way to help your customer get everything he or she needs while increasing your own sales. Cross-selling simply means that you are offering your customers merchandise related to the items they are already buying. You are not requiring that they buy anything else; you are merely suggesting some things that they might want or need. Amazon is very … [Read more...]

Everyone who has a website, whether they have a personal site or an ecommerce website, wants one that is easy to navigate and that is easy on the eyes. However, sometimes, a beautiful website just isn’t enough for visitors. If the webpage loads slowly, people have a tendency to navigate away from your page to find something else. If you are trying to sell through your site, this is very bad news. If the customers don’t wait around to see all of the products you have to offer, there is no chance … [Read more...]

Your ecommerce website is one of the most important aspects of your business, and is often one of the first things that your customers will see. You know what they say about first impressions. If you have a poor looking site that does not have proper branding and design, chances are good that the prospective customer will simply leave and not return. Branding the Site The site needs to look professional, and that means you need to have your logo and branding at the fore of the site. Your … [Read more...]

For most retailers who are just starting out and setting up their ecommerce website, the thought of trying to build something that is actually successful is very exciting and anything seems possible. However, without the right tools and without utilizing the right channels, it can be a daunting and foreboding process that leads to failure. You do not have to let that happen with your business. You can use the tools and knowledge of Appath to help keep you on the right track and to help you with … [Read more...]

What is it that makes a customer buy a product? Ultimately, it comes down to a number of different factors. The item has to be something they need or want, naturally. However, one of the things that can really help to sell an item, and one of the things that many companies are poor at doing, is providing compelling product descriptions for the products they are selling. Each of the product pages on a ecommerce website needs to have original content for the products, but too many companies out … [Read more...]